June 15th, 2016

5 Reasons to Hire a Digital Advertising Agency

5-Reasons-to-Hire-a-Digital-Advertising-Agency

In the world we live in, most consumers will look online before they ever come into your business. Customers want to see that the businesses they are buying from are active online. Whether that means an updated website, blog, social media presence, or through digital advertising. You want to make sure your business is keeping everything up to date. That is why many businesses turn to an agency to handle their digital advertising presence.

Consider these Reasons to hire a Digital Advertising Agency.

1. Changing Trends

Handling a digital advertising campaign can be stressful. Especially when you fail to see results. If you are using outdated information to run your campaign it can lead to limited to no results over time. Your ads may never even be seen or picked up by the algorithms. We have teams that are experts in banner advertising, search engine marketing, and media buying strategies. They are responsible for keeping up to date with all the latest changes to the digital advertising world. We have proven results that lead to our clients receiving quality leads that convert into customers.

2. Experience

When you hire an agency you gain a team of experienced workers that understand the best practices. They can customize your strategy to fit within your industry’s standards. Why not pay someone for their expertise so that you can focus on your daily business operations? Unlike an in-house marketing team that could take months to get up and running, by outsourcing your digital advertising you can have your campaigns up and running in just a few short weeks.

3. Save Resources

Whether you consider resources dollars or people, an agency can save you both. Because you are not spending money on benefits and salaries, you are essentially paying for the knowledge. Most companies who work with an agency see an increased ROI of approximately 24% over an in-house marketing team. And in a world that is highly data driven that is a big percentage.

4. Access to Marketing Resources

An agency can give you access to resources that otherwise would be very expensive to bring in-house. Some agencies have subscriptions that they get a deal on due to their number of clients or analytics tools that help provide their clients with accurate data. They also use things like programmatic advertising which can help optimize your digital advertising strategy. Because programmatic advertising helps take media buying to the next level, we use a combination of this innovative technique; as well as, the traditional approach.

5. In it for the Long Haul

As you continue to work with an agency, they gain a better understanding of how your business operates. They are able to learn more about the different types of customers you have. If your customers are searching for your industry on Google, an agency might recommend search engine marketing. If your customers are on social media, they may recommend social media ads as part of your digital marketing campaign. If your business is designed for major purchases, customers may not buy from you on the first search. When they come to your website for the second time, you may want to serve them a retargeting ad to give them the extra nudge they need. An agency can help with al of that.

Summary

A digital marketing agency can give you access to many different resources and tools. Before we work with a client, we make sure that we are the right fit for their business and they are the right fit for ours. If you are interested in learning more about how we can help your digital advertising, contact us today!

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