News & Insights

A blog about Digital Marketing, Digital Transformation & Analytics.

Reaching out to Mainland visitors via WeChat

It is estimated that up to 40% of global luxury sales are made by the Chinese, and 90% of those . . .


Hong Kong fell head over heels for Snapchat

The people of Hong Kong are increasingly attached to highly visual social media platforms, and Snapchat is making it big . . .


Is social media right for luxury brands?

Luxury brands promote exclusivity. Social media, on the other hand, is all about reaching out and connecting with the largest . . .


5 Secrets of Viral Marketing to Millennials 2017

The Millennials is the trillion-dollar market that most brands are dying to attract. However, marketing to Millennials is tricky and . . .


10 Business to Business Digital Marketing Strategies and Tactics for 2017

This year, global businesses are looking forward to develop innovative marketing strategies for the coming year and multiply the number . . .


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