News & Insights

A blog about Digital Marketing, Digital Transformation & Analytics.

Celebration and Empowerment Marketing on Social Media

Facebook IQ has recently released The Annual Topics & Trends Report. We are happy to find out some of our . . .


Weibo’s Comeback Lures Luxury Brands and their Fans

With its recent reforms, Weibo is becoming more versatile in adapting to a myriad of digital marketing campaigns for luxury . . .


Entering the China Market via WeChat as a Hong Kong Brand

For a Hong Kong brand, it can be difficult entering the China market due to major cultural differences between Mainland . . .


Business Growth Through Artificial Intelligence (AI) Software

Artificial Intelligence (AI) is sparking off a new wave of disruption that comes at a skyrocketing pace — inventing new . . .


Building a Successful Social Media Campaign for a Beauty Brand

By now no brand would dismiss the power of a successful social media campaign in digital marketing. Being able to . . .


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