Content Marketing

Visual Matters in the Age of Mobile

In an era of information explosion, mobile is setting a new bar for capturing attention and will be the central . . .


Celebration and Empowerment Marketing on Social Media

Facebook IQ has recently released The Annual Topics & Trends Report. We are happy to find out some of our . . .


Weibo’s Comeback Lures Luxury Brands and their Fans

With its recent reforms, Weibo is becoming more versatile in adapting to a myriad of digital marketing campaigns for luxury . . .


Entering the China Market via WeChat as a Hong Kong Brand

For a Hong Kong brand, it can be difficult entering the China market due to major cultural differences between Mainland . . .


Building a Successful Social Media Campaign for a Beauty Brand

By now no brand would dismiss the power of a successful social media campaign in digital marketing. Being able to . . .


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