Content Marketing

Weibo’s Comeback Lures Luxury Brands and their Fans

With its recent reforms, Weibo is becoming more versatile in adapting to a myriad of digital marketing campaigns for luxury . . .


Entering the China Market via WeChat as a Hong Kong Brand

For a Hong Kong brand, it can be difficult entering the China market due to major cultural differences between Mainland . . .


Building a Successful Social Media Campaign for a Beauty Brand

By now no brand would dismiss the power of a successful social media campaign in digital marketing. Being able to . . .


Jazzing Up Subway Campaign with Music

In the era of information explosion, social media content has to stand out in order to leave a lasting impression. . . .


One Brand, Two Markets

While jewellers with a strong global presence are highly sought after in China, localising the brand’s marketing campaign to suit . . .


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