Digital advertising

Marketing with Art

Art is capitalised by businesses large and small to draw target audience’s interests. When used right, it delights the senses . . .


The Art of Going Viral

The digital marketing industry is incredibly competitive, what makes some creative campaigns more effective than others? When it comes to . . .


Weibo’s Comeback Lures Luxury Brands and their Fans

With its recent reforms, Weibo is becoming more versatile in adapting to a myriad of digital marketing campaigns for luxury . . .


Entering the China Market via WeChat as a Hong Kong Brand

For a Hong Kong brand, it can be difficult entering the China market due to major cultural differences between Mainland . . .


Building a Successful Social Media Campaign for a Beauty Brand

By now no brand would dismiss the power of a successful social media campaign in digital marketing. Being able to . . .


1 2 3 4 6