Digital advertising

Getting to Know the General Data Protection Regulation

Brands serving a global clientele online will know privacy is one of the key concerns addressed by information security today. . . .


Marketing with Art

Art is capitalised by businesses large and small to draw target audience’s interests. When used right, it delights the senses . . .


The Art of Going Viral

The digital marketing industry is incredibly competitive, what makes some creative campaigns more effective than others? When it comes to . . .


Weibo’s Comeback Lures Luxury Brands and their Fans

With its recent reforms, Weibo is becoming more versatile in adapting to a myriad of digital marketing campaigns for luxury . . .


Entering the China Market via WeChat as a Hong Kong Brand

For a Hong Kong brand, it can be difficult entering the China market due to major cultural differences between Mainland . . .


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