Digital advertising

Creative Split Testing and Project Mockup

Facebook has just upscaled A/B tests with a creative split testing function in Ads Manager this November. This particular function . . .


Social Media Strategies for Non-profit Organizations

Gone are the ages of push-selling strategies. Social media platforms are a level playing field for enthusiastic marketers to deliver . . .


Using Authentic Engagement For Social Media Success

Building a social media presence opens up a world of opportunities to strengthen your brand and drive conversions. Unfortunately when . . .


Messenger Ads Now Instagram-ready

Facebook is extending the Click-to-Messenger ads to Instagram, which re-direct users to Messenger interactions. First introduced on Facebook last year, . . .


Alipay goes live in Hong Kong

Supporting an astounding 8.5 million daily transactions in China, the payment-by-smartphone app from Alibaba is taking its first step to . . .


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