Marketing

Building a Successful Social Media Campaign for a Beauty Brand

By now no brand would dismiss the power of a successful social media campaign in digital marketing. Being able to . . .


New Economy vs. Old Economy

The economy is evolving and changing. The ubiquitous proliferation of technology and social networks in all aspects of our global . . .


Jazzing Up Subway Campaign with Music

In the era of information explosion, social media content has to stand out in order to leave a lasting impression. . . .


One Brand, Two Markets

While jewellers with a strong global presence are highly sought after in China, localising the brand’s marketing campaign to suit . . .


Weibo is back and stronger than ever!

Since the launch of WeChat a little less than seven years ago, Weibo has been fighting a tough fight for . . .