O2O

New Economy vs. Old Economy

The economy is evolving and changing. The ubiquitous proliferation of technology and social networks in all aspects of our global . . .


Using Authentic Engagement For Social Media Success

Building a social media presence opens up a world of opportunities to strengthen your brand and drive conversions. Unfortunately when . . .


Alipay goes live in Hong Kong

Supporting an astounding 8.5 million daily transactions in China, the payment-by-smartphone app from Alibaba is taking its first step to . . .


Reaching out to Mainland visitors via WeChat

It is estimated that up to 40% of global luxury sales are made by the Chinese, and 90% of those . . .


Is social media right for luxury brands?

Luxury brands promote exclusivity. Social media, on the other hand, is all about reaching out and connecting with the largest . . .