Online to Offline

Advertising at Facebook Marketplace

In 2018, individuals surfing on Facebook has amounted to an average of 1.45 billion per day, which is over one-fifth . . .


Finding your Right Audience with Geo-targeting

When working on target marketing, online marketers often go all out to solve a key puzzle in mind: How to . . .


Alipay goes live in Hong Kong

Supporting an astounding 8.5 million daily transactions in China, the payment-by-smartphone app from Alibaba is taking its first step to . . .


Reaching out to Mainland visitors via WeChat

It is estimated that up to 40% of global luxury sales are made by the Chinese, and 90% of those . . .


Is social media right for luxury brands?

Luxury brands promote exclusivity. Social media, on the other hand, is all about reaching out and connecting with the largest . . .