Online to Offline

Alipay goes live in Hong Kong

Supporting an astounding 8.5 million daily transactions in China, the payment-by-smartphone app from Alibaba is taking its first step to . . .


Reaching out to Mainland visitors via WeChat

It is estimated that up to 40% of global luxury sales are made by the Chinese, and 90% of those . . .


Is social media right for luxury brands?

Luxury brands promote exclusivity. Social media, on the other hand, is all about reaching out and connecting with the largest . . .


10 Seasonal Advertising Ideas You Can Use: Mid-Autumn Festival

Mid-Autumn festival is fast approaching and as marketers, it is the perfect time to capitalize on the holidays. Regardless of . . .


How marketing & technology are converging

Before today’s digital age, marketing and technology were two separate entities. One dealt with computers and network issues, while the . . .