Social Media

Using Authentic Engagement For Social Media Success

Building a social media presence opens up a world of opportunities to strengthen your brand and drive conversions. Unfortunately when . . .


Messenger Ads Now Instagram-ready

Facebook is extending the Click-to-Messenger ads to Instagram, which re-direct users to Messenger interactions. First introduced on Facebook last year, . . .


Reaching out to Mainland visitors via WeChat

It is estimated that up to 40% of global luxury sales are made by the Chinese, and 90% of those . . .


Hong Kong fell head over heels for Snapchat

The people of Hong Kong are increasingly attached to highly visual social media platforms, and Snapchat is making it big . . .


Is social media right for luxury brands?

Luxury brands promote exclusivity. Social media, on the other hand, is all about reaching out and connecting with the largest . . .


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