Social Media

Up your Instagram Game with Stories

With more than 300 million users active every day on Instagram Stories, it’s safe to say that this feature is . . .


The Art of Going Viral

The digital marketing industry is incredibly competitive, what makes some creative campaigns more effective than others? When it comes to . . .


Celebration and Empowerment Marketing on Social Media

Facebook IQ has recently released The Annual Topics & Trends Report. We are happy to find out some of our . . .


Weibo’s Comeback Lures Luxury Brands and their Fans

With its recent reforms, Weibo is becoming more versatile in adapting to a myriad of digital marketing campaigns for luxury . . .


Entering the China Market via WeChat as a Hong Kong Brand

For a Hong Kong brand, it can be difficult entering the China market due to major cultural differences between Mainland . . .


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