Social Media

Entering the China Market via WeChat as a Hong Kong Brand

For a Hong Kong brand, it can be difficult entering the China market due to major cultural differences between Mainland . . .


Jazzing Up Subway Campaign with Music

In the era of information explosion, social media content has to stand out in order to leave a lasting impression. . . .


One Brand, Two Markets

While jewellers with a strong global presence are highly sought after in China, localising the brand’s marketing campaign to suit . . .


Weibo is back and stronger than ever!

Since the launch of WeChat a little less than seven years ago, Weibo has been fighting a tough fight for . . .


Digital Marketing Prediction 2018

Are you wondering how social media marketing will change this year? Need some fresh ideas? This article might be able . . .


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