NDN – Pioneering Real-Time Marketing
As Jolly Shandy’s digital marketing agency since April 2015, New Digital Noise’ vision is to craft a highly interactive and engaging fan page. The team has been aspiring to reaching out to top “influencers” through real-time marketing and viral marketing.
And the results…?
►Reached 1,200,000 fans, around one-third of Hong Kong’s facebook population
►Generated over 100,000+ post likes, 5,000+ comments and 6,000+ shares
►Awarded Top Brand in Post Engagement and Top Facebook Post in June and July by Social Baker
►And numerous SOLD OUT labels in retail stores
Just see how incredible the ROI is:
As Malcolm Gladwell puts it in The Tipping Point, if you could convince the “influencers” to promote your products, then those products will go viral. This is how we do it:
1. Respond to real-time events
In addition to a social media marketing plan with fixed schedule, the team’s social media strategy is to apply trending events and viral topics in town to engage with the socially savvy target audience.
2. Craft real-time content that incorporates brand message
Targeting young “influencers”, the social media tactics is to radiate positive energy by encouraging them to pursue their dreams and be themselves.
Knowing that the Kwan Gor effect would go viral, the team immediately crafted real-time content that incorporates Jolly Shandy’s brand message. Once you hit the influencers, they will help spread your message, voluntarily.
3. Interact with facebook fans in real-time
Jolly Shandy’s fans have evolved into a creative and active community. The interactive conversations between “Miss Admin” and the fans are a funny and enjoyable read. Apart from actively giving likes, comments and shares, the fans will also re-create and generate content for the page.
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