Achieving 30X More Organic Reach on Social Media

Fujifilm Social Media Marketing Case Study Digital Marketing agency hong kong


Organic Reach


Efficient Social Ads Spend


Establishing Engaging and Loyal Community


Fujifilm Instax faced difficulties to engage with fans and sustain long-term brand awareness on social media.


By thorough customer investigation, we identified an engaging segment and target the hipster (文青) audience. We experimented a wide range of photography angles and styles which fit the target audience’s taste best. One example was creating a series of appealing “Photo of Photo” posts, covering stories about our city, life and travel…etc. The “5 seconds rule” was used as the backbone for every visual element, which aimed at driving engagement within a short time.

Examples of Work


The contents created were very engaging and attractive to the target audience, generating 30X more organic reach than average.

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