January 2024 - New Digital Noise

January 2024

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Xiaohongshu Marketing: Winning Chinese Tourists and Engaging Gangpiao with Content Seeding and KOL Partnerships
Mainland Chinese travelers and the growing population of “Gangpiao (港漂)”, i.e. mainland 'drifters' who come to Hong Kong to work or study, present a major opportunity for Hong Kong businesses to tap into and capture sales. However, with competition fierce...
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