5 Marketing Predictions For 2023 That You Shouldn’t Miss

December 8, 2022

Written by Jhasmin Vidal

There’s no doubt that 2023 will be an interesting year.

The pandemic, geopolitical tensions, and economic uncertainty will make it a year unlike any other.

However, businesses can’t put 2023 on hold to wait and see how things go. Industry leaders need to put plans in place now if they want to keep growing and stay in business. And marketing is a big part of it.

Marketing Predictions

Therefore, to help your business find clarity in the midst of uncertainty and move forward with confidence, we gathered what leaders had to say about their top marketing trends and predictions for 2023. We hope that you’ll find their advice helpful as we move into the new year.

1. Tiktok Ads > Facebook Ads

It’s no secret that many people now, especially Gen Z, prefer to use TikTok over other social media platforms. Therefore, it’s no secret that TikTok will overtake Facebook in terms of advertiser channel spending.  

2. Retention Will Matter More Than Ever Before

With a recession on the way, keeping the customers you already have is more important than ever. This is because it will become even more expensive to get new customers.

Therefore, brands will have to pay as much attention to keeping customers as they do to getting new ones, or maybe even more.

The best first step to this is to talk to customers and find out what they care about most.

If you can do that with your product, content, service, and so on, you can create customers who will stick with you forever.

3. Influencer Marketing Will Become Mainstream For B2B

More B2B companies will hire well-known creators to work on their teams.

The Hubspot podcast network is a good example of this. Brands will pay a lot to tap into the trust that these creators have already built up, and the creators will get to share in the value (i.e. revenue) they create.

4. Marketing Will Need To Get Creative With Budgets

In 2023, marketing needs to be more cost-effective. Only marketing programs that can prove revenue will be able to thrive.

With layoffs and budget cuts across industries, people will have to start getting creative with the budgets they do have.

5. Brands Will Need To Up Their Customer And Brand Affinity

Because consumers are frustrated and distrustful of brands, advertising will yield a lower return

With the recession, brands will need to improve their customer experience and brand affinity in order to compete as more people make strategic budget cuts for their families.


Those are just some of the marketing predictions for 2023. As you can see, we seem to be heading into a difficult start to a new year because of everything we experienced this year.

We know this can be overwhelming and scary, but you don’t have to face it alone. Partner up with brands that share the same values as you and have a proven track record of success.

New Digital Noise has been serving thousands of brands like yours for 20 years and is still going strong as we approach 2023. Our client’s success is our success.

Therefore, if you’re still unsure or not ready to face 2023, don’t worry, we’ve got your back! Just contact us anytime, and we’ll be more than happy to help!

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