5 SEO Facts That You Don't Know About
Written by Jhasmin Vidal
SEO is important because it increases the visibility of your website, which means more traffic and more opportunities to convert prospects into customers.
It’s also a useful tool for increasing brand awareness, cultivating relationships with prospects and establishing yourself as an authoritative and trustworthy expert in your field.
Listed below are five fundamental facts about SEO that you probably don’t know about. They may seem simple, but once you accept these facts, you can plan your SEO strategy more clearly and work your way up the search results.
1. SEO is 75% off-page and 25 on-page
SEO is all about attracting links and making your content relevant for the word people are searching for.
Search engines view these links as “votes” telling the search engines that your site is a valuable one for people searching for an answer.
These elements are off-page (on someone else’s site) and on-page – your site.
2. Page titles are the most important on-page element after content
Most websites’ most common mistake is failing to have an effective page title. A targeted page title is significant as the second most important on-page SEO element (after relevant content).
The URL tab at the top of your browser displays the page title. It is also what people see when they search on Google.
In addition to the page title, the keywords should be included in the H1 text, alt tags, and paragraph text on the page.
3. Persuasive meta descriptions under 155 characters increase click-through rates
The meta description is the brief preview that appears under a link in search results. This gives readers an idea of what they can expect if they click. As a result, a compelling meta description will increase clicks even if it has no effect on your rank in the search results.
4. The top 5 results get 75% of the clicks
Most websites’ most common mistake is failing to have an effective page title. A targeted page title is significant as the second most important on-page SEO element (after relevant content).
The URL tab at the top of your browser displays the page title. It is also what people see when they search on Google.
In addition to the page title, the keywords should be included in the H1 text, alt tags, and paragraph text on the page.
5. Google+ is the most strongly related social factor for SEO ranking
Search engines have begun to factor your social network into the results you see as social media has become a primary form of communication. This is known as “social search.”
Content with a social connection to you is prioritized in social search. A social connection is someone you are connected to through Facebook, Twitter, or any other major social network.
This means you should network with influential people in the words and topics you want to rank for. If they share, like, and +1 your content on Google+, it will be more likely to appear for other searchers.
In fact, Search Metrics already assesses social media activity and discovers that content shared socially performs better in search.
According to Moz, Google+ is the most closely related factor to SEO. This begs the question of whether pages that rank well are shared more frequently, or whether pages that are shared frequently are ranked higher.
This topic is hotly debated, but the end result is clear: social influences search.
Second, make a list of the keywords you want to rank highly for. Is the content you post on social media and your blog relevant to those keywords?
Concentrate on one or two of your most desirable keywords and look for ways to make the content associated with those keywords more shareable.
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If you’re looking for a company to help you get to the top of the search engine rankings, why not give New Digital Noise a call?
With more than 2000+ global satisfied clients and over 20 years of experience, our search engine optimization skills have been proven to help businesses just like yours find success online.
We’d be happy to answer any questions you may have about our SEO services and pricing plans or the methods we use to improve your site’s visibility in search engines. Feel free to contact us at any time!
