According to Instagram statistics, one-third of the most viewed Instagram Stories are generated by businesses. Also, one in five Stories receives a direct message from its viewers. This is how promising it is to place Ads on this popular feature that rolled out in 2017. Steadily maturing into a channel of its own, Instagram Stories will definitely continue to flourish as an Ad platform. Here are a few tips for running great Instagram Story Ads.
Instagram Story Ads pop up in between the Stories of accounts you follow. Keep in mind that photo ads only last 10 seconds and video ads up to 15 seconds, plus users won’t be able to return to them later, so it’s important to always catch the eye in an instant. Strong visuals and clear messages are a must.
Make your ads as visually-appealing as possible, with the brand name clearly-visible right at the beginning to make an impression. 60% of Stories are viewed with sound on so don’t forget to add music to your ads. All of the above will contribute to prompting the viewer to click on your call-to-action (CTA) at the bottom, or follow up for more information afterwards.
If you are used to creating Facebook ad, you will find it easy to do so with Instagram Story Ads. You can also manage the latter from the same dashboard as your other Facebook or Instagram campaigns! And of course, it comes with Facebook’s comprehensive demographic data.
Instagram Story Ads give brands a new way to connect with potential customers. If you are interested, feel free to drop us a line for more insights.