Online advertising in China has recorded revenue of close to US$21,921 million in 2019, according to Statista. With the demise of print media seeming inevitable, the popularity of online advertising shows no sign of stopping. Splash ads are a type of streaming advertising — currently the most popular form of online advertising. A splash ad often …
Advertising is more than how much money you spent; it’s about reaching out to the right audience at the right time. Earlier in March, McCafé owned by Mcdonald’s piloted coffee delivery service in Hong Kong, exclusively available on the McCafé App. We’ve helped our client to launch a large-scale advertising campaign on social media with …
Grand Debut Of Coffee Delivery Service With Geo-Targeting Read More »
In order to maintain the integrity of content across its family of apps, Facebook has been adopting a strategy called “remove, reduce, and inform” since 2016. The strategy involves removing the content in violation of its policies, reducing the spread of problematic content that’s not in violation of its policies, and providing users with information …
You have a product that is sure to sweep customers in China off their feet. Your Facebook, Instagram, and Twitter have always helped you reach out to customers everywhere else in the world, but if you think you can pull the same tricks again, think again. The social media market in China is a completely …
Top 10 Chinese Social Media and Western Equivalents Read More »
Virtual banking is nothing new. It started to gain recognition 20 years ago in the West and soon later in Asian countries like Japan and China. In late March 2019, Hong Kong issued the city’s first-ever virtual banking licenses. Still, we’ve got a lot of work to do to catch up with the rest of …
All-In-One Digital Revamp For Financial Services Read More »
Building a social media presence opens up a world of opportunities to strengthen your brand and drive conversions. Unfortunately when performed badly, you can potentially alienate your customers and find yourself slipping down a slide into a pool of despair and irrelevance. Thankfully it isn’t as hard as you may initially think to become a …
Using Authentic Engagement For Social Media Success Read More »
As the times have changed and the constant virtualization of everything has made life heaven on earth, adaptation is the key to survival. Thanks to this new digital world, loads of task are done in the blink of an eye, the revolutionizing ideas shared through digital platforms have aided in making this era the most …
International media intelligence company Meltwater acquired Klarity with an aim to better harness data from major Chinese social media platforms like WeChat and Sina Weibo. Originally a member of the NDN group, Klarity is Meltwater’s first investment in an Asia-focused business, which is also referred to by the latter as the strongest social media analytics …
NDN Group is proud to announce that we have been awarded Top 25 Artificial Intelligence companies in 2017 by CIO Advisor. Tailored for APAC, CIO Advisor is an esteemed platform for seasoned Chief Information Officers to learn industry opinions and trends. In its winner’s announcement, the magazine acknowledges NDN group’s creation of RocketBots, an AI-powered …
Facebook is extending the Click-to-Messenger ads to Instagram, which re-direct users to Messenger interactions. First introduced on Facebook last year, the feature help to channel Instagrammers’ interests into an active conversation with businesses. Target audience will first be directed to a preset Messenger content, whether they are images, videos or carousel ads. Messenger now boasts …
