The desire to understand customer journey can lead marketers and business owners to search for more effective methods in their marketing strategies to increase in sales and customer satisfaction. In accordance to Thunderhead Blog and some researches, Customer Journey Analytics (CJA) will be the one of the main focus for marketers in 2017. Why is that? …
What is Integrated Marketing Stack? In the coming year, an increasing number of businesses are looking at new integrated marketing automation system – Integrated Marketing Stack in order to look into “customer journeys” in order to understand their customers’ needs, allowing possibilities for their businesses to re-position themselves in the market. By understanding their customers’ needs, business …
How can Marketing Automation help to define ‘Customer Journeys’ Read More »
