Bondee has swept Asia within a week of its official launch on January 17, topping app store charts across multiple countries. If you want to know why your friends are posting cute avatars and QR codes in their stories, I suggest you keep reading this article. What is Bondee? Bondee is a new social networking …
Bondee: The New Asia’s Social Metaverse App Champ Read More »
Last time, we talked about the 5 marketing predictions that you shouldn’t miss this coming year. Today, we will go further down that rabbit hole and discuss the social media predictions for next year. With 2023 just a few days away, you probably can’t stop thinking about what this new year has in store for …
Despite its strong processing abilities, the human mind is still prone to forming odd assumptions and rushing to illogical conclusions. Unfortunately, we do not always notice these patterns as unusual. They appear normal because they are unconscious. Whether we like it or not, these biases are ingrained in us, so people in the marketing industry …
11 Proven Psychological Biases for Increasing Sales Read More »
There’s no doubt that 2023 will be an interesting year. The pandemic, geopolitical tensions, and economic uncertainty will make it a year unlike any other. However, businesses can’t put 2023 on hold to wait and see how things go. Industry leaders need to put plans in place now if they want to keep growing and …
5 Marketing Predictions For 2023 That You Shouldn’t Miss Read More »
BeReal is a photo-sharing app that lets users post one photo per day to show their friends what they are doing in real-time. It’s meant to get people to be more real to themselves instead of trying to present their best selves every time. Because everyone can only post once a day, users don’t have …
BeReal: What Is It and Why Is It Becoming Popular? Read More »
First, let’s talk about what Dark Social is and why YOU should care about it. Especially if you have B2B business model. All of this started when the way people consume content changed, which changed what information your potential customers trust. Google is once very important to marketers and businesses. They could trust what their …
Dark Socials: What Is It And Why You Should Care? Read More »
NFT or non-fungible tokens became mainstream this year. Your favorite NFTs can now serve as your Twitter or Reddit profile photo, with Facebook and Instagram to come soon after. Driven in part by dotcom-era FOMO, mass-market players and luxury labels alike are launching NFT collections at a fast pace. Sure, the great majority of mainstream …
We know that consumers are loyal to specific brands because of their emotional connection to them. We’ve known this for a couple of decades now. However, since we are more connected than ever, brands are required to put in more effort. People rely more on products that their family, friends, or even co-workers recommend to …
Brand Affinity Marketing: How To Build A Brand People Love? Read More »
Brands spend millions of dollars on ads every year and yet consumers spend their days trying to avoid them. “People hate advertising. They f@&*ing truly and actually, hate it …” Joanna Coles, the chief creative officer of Boudica and a former executive in charge of content at Hearst, made those remarks during a discussion about …
Ads: Why People Hate Them and What You Should Do About It? Read More »
No one is reading or listening to your content anymore in this digital world. An average reader only stares and reads your content for 15 seconds or less. Besides that, according to OptinMaster, 43% of people admit that they only skim blog posts. The thing is, as technology advances, we are finding more and more …
