Psychological Biases

11 Proven Psychological Biases for Increasing Sales

Despite its strong processing abilities, the human mind is still prone to forming odd assumptions and rushing to illogical conclusions. Unfortunately, we do not always notice these patterns as unusual. They appear normal because they are unconscious. Whether we like it or not, these biases are ingrained in us, so people in the marketing industry …

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Marketing Predictions

5 Marketing Predictions For 2023 That You Shouldn’t Miss

There’s no doubt that 2023 will be an interesting year. The pandemic, geopolitical tensions, and economic uncertainty will make it a year unlike any other. However, businesses can’t put 2023 on hold to wait and see how things go. Industry leaders need to put plans in place now if they want to keep growing and …

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Dark Socials

Dark Socials: What Is It And Why You Should Care?

First, let’s talk about what Dark Social is and why YOU should care about it. Especially if you have B2B business model. All of this started when the way people consume content changed, which changed what information your potential customers trust. Google is once very important to marketers and businesses. They could trust what their …

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NFT for business

Are NFTs right for your business?

NFT or non-fungible tokens became mainstream this year. Your favorite NFTs can now serve as your Twitter or Reddit profile photo, with Facebook and Instagram to come soon after. Driven in part by dotcom-era FOMO, mass-market players and luxury labels alike are launching NFT collections at a fast pace. Sure, the great majority of mainstream …

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Brand Affinity Marketing: How To Build A Brand People Love?

We know that consumers are loyal to specific brands because of their emotional connection to them. We’ve known this for a couple of decades now. However, since we are more connected than ever, brands are required to put in more effort. People rely more on products that their family, friends, or even co-workers recommend to …

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Ads: Why People Hate Them and What You Should Do About It?

Ads: Why People Hate Them and What You Should Do About It?

Brands spend millions of dollars on ads every year and yet consumers spend their days trying to avoid them. “People hate advertising. They f@&*ing truly and actually, hate it …” Joanna Coles, the chief creative officer of Boudica and a former executive in charge of content at Hearst, made those remarks during a discussion about …

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