From Paula (GM of New Digital Noise) When I was a Media Planner at FCB in late 90s, I handled Jolly Shandy media planning and buying. The media strategy was to create awareness of the brand, and the media selections had to achieve 85% Reach with 60% 3x frequency. Therefore, 2 spots were placed on …
Marketing Story with Jolly Shandy: Awareness & Engagement Read More »
Many people use social media to stay in contact with friends or show the world their life, while many businesses utilise it expand their online presence and drive sales. Companies can use their various social media platforms and channels to influence the purchasing habits of their customers and alert new customers of their products or …
A form of internet marketing that is forever becoming more and more popular for business owners is PPC (pay per click) advertising. PPC is a model of internet advertising in which the advertiser displays adverts, on search engine results pages, that are linked to pages of their website. Every time the ad is clicked the …
PPC Advertising – Is It Suitable for My Business? Read More »
When you rank for the right keywords you open up your business to, not only, a whole new range of customers, but to the right kind of customers. By conducting effective keyword research you can predict changes in the market and in turn, learn more about your customers search habits. It is one of the …
A good keyword plan should be the first step in developing your content. Whether it’s content for your website, blog or social media a keyword plan provides the foundation. Without it you’re really going into your content creation blind and with little direction. So, it’s important to research and compile a list of keywords applicable …
Keywords – What are they and Why do I need them? Read More »
Begin to understand Your Audience and Your Marketplace At the heart of any digital marketing strategy, or even at the heart of any business, is an understanding of your audience and your marketplace. It’s strange that something so vital is so commonly overlooked in the initial phase. A good understanding of how your customers, current and …
Before today’s digital age, marketing and technology were two separate entities. One dealt with computers and network issues, while the other sought to promote the company/brand to the public. But thanks to today’s increased interested in all things related to technology, marketing and IT are now transforming into one entity, creating a new role – …
Social media is becoming a more and more important factor in a business’s overall marketing strategy. However, there are a number of businesses that have yet to implement this essential marketing element. This means they are missing out on the ability to reach a huge consumer base, which is likely more than ready to engage …
The recent launch of four Facebook new features: Reactions, Instant Articles, Live Streaming and Canvas to further enhance digital experience for businesses and individuals. Facebook New Features #1: Reactions Expanding beyond “Like”, Facebook users can now react to and express with more emotions. Brands and marketers can better monitor social sentiment and understand how people are responding …
Facebook New Features: To further enhance digital experience Read More »
Social commerce is a kind of e-commerce in which social networks are used to introduce customers to and sell products and services. Using social commerce to sell products and services is an extremely wise idea for any business, and many people wonder exactly why that is so. Well, the following are the 4 most significant …
The benefits that social commerce brings to the table Read More »
