Marketing Story with Jolly Shandy: Awareness & Engagement
From Paula (GM of New Digital Noise) When I was a Media Planner at FCB in late 90s, I handled Jolly Shandy media planning and buying. The media strategy was to create awareness of the brand, and the media selections had to achieve 85% Reach with 60% 3x frequency. Therefore, 2 spots were placed on …
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