Empowering Earth Hour With Creative Campaign

This year’s Earth Hour, where individuals and companies are encouraged to switch off lights for one hour, fell on 30 March 2019. While Earth Hour is a worldwide conservation event launched by WWF to raise awareness of climate change, it has become a marketing opportunity in recent years. Among the companies that took advantage of …

Empowering Earth Hour With Creative Campaign Read More »

Breaking Into China’s Tourism Market With WeChat Pay

WeChat Pay is already a part of everyday life in China, a popular payment gateway supported almost everywhere – taxis, supermarkets, hospitals and even as a way to facilitate communication between judges and litigants in court cases. Following the launch of the Chinese official website with UX/UI design for our client AJ Hackett in 2018, …

Breaking Into China’s Tourism Market With WeChat Pay Read More »

F8 Conference 2019: Connecting Businesses With Customers

F8, Facebook’s developer conference, took place on April 30 – May 1, 2019.  During the keynote speech, CEO Mark Zuckerberg announced a number of updates to Facebook, Messenger, and Instagram, three of the world’s biggest social media platforms. Facebook New design Facebook will have a new, simpler design, highlighting groups and events.  The Groups tab …

F8 Conference 2019: Connecting Businesses With Customers Read More »

Boost Customer Engagement With Interactivity

Every day, a staggering 500 million Instagram accounts use Instagram Stories.  Businesses are seeing positive results from their stories ads, so much so that according to figures provided by Instagram, 96% of US marketers planned to continue using them in the next six months, and half of the businesses around the world on Instagram created …

Boost Customer Engagement With Interactivity Read More »

Is Your Team Ready For Digital Transformation?

In the cutthroat business world, companies that do not catch up with the latest trends often find themselves left behind or even end up vanishing without a trace.  In order to stay ahead of the game, it is imperative for companies to realize the importance of digital transformation and reshape their businesses accordingly. Apart from …

Is Your Team Ready For Digital Transformation? Read More »