NFT or non-fungible tokens became mainstream this year. Your favorite NFTs can now serve as your Twitter or Reddit profile photo, with Facebook and Instagram to come soon after. Driven in part by dotcom-era FOMO, mass-market players and luxury labels alike are launching NFT collections at a fast pace. Sure, the great majority of mainstream …
We know that consumers are loyal to specific brands because of their emotional connection to them. We’ve known this for a couple of decades now. However, since we are more connected than ever, brands are required to put in more effort. People rely more on products that their family, friends, or even co-workers recommend to …
Brand Affinity Marketing: How To Build A Brand People Love? Read More »
Instagram filters are one of the most popular features on social media. Currently, there are 500 million, and growing, active users on Instagram, most of whom are millennials. According to statistical data, one-third of these users use the online medium to buy something or the other. Here is another data – videos, on Instagram, lead …
How to use Instagram filters to increase brand awareness Read More »
