We know that consumers are loyal to specific brands because of their emotional connection to them. We’ve known this for a couple of decades now. However, since we are more connected than ever, brands are required to put in more effort. People rely more on products that their family, friends, or even co-workers recommend to …
Brand Affinity Marketing: How To Build A Brand People Love? Read More »
If you advertise on Facebook and Instagram, it’s time to update yourself with some of the latest creative tools. Video creation In Facebook’s Video Creation Kit, you will now have even more visually-engaging templates to choose from. What’s more, seasonal stickers and templates are now available in the Effects tab to help “freshen up” your …
Rigid system, working in silos, going by the book used to be our impression of a typical workplace. Not anymore. In today’s world, you have to be agile, collaborative and operate like a Decentralised Autonomous Organisation in order to scale your business and truly optimize. Increased interconnectivity means that we increasingly have the technological means …
Having an Instagram account might have given your business an edge at one point in the past. Unfortunately, in this day and age where even mom-and-pop stores have a strong social media presence, more needs to be done to make your business stand out. To better understand what content connects with Instagram users, Facebook IQ …
