Brand Affinity Marketing: How To Build A Brand People Love?

We know that consumers are loyal to specific brands because of their emotional connection to them. We’ve known this for a couple of decades now. However, since we are more connected than ever, brands are required to put in more effort. People rely more on products that their family, friends, or even co-workers recommend to …

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How AI Chatbots Transform Customer Experience

Artificial Intelligence is one of the most popular emerging technologies. AI chatbots are transforming the customer experience in unexpected ways. In this article, you will learn how chatbots enhance customer experience and key benefits of using chatbots for your business.   How AI chatbots interact with customers Artificial Intelligence is one of the most popular …

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Explore the Benefits of Blockchain Applications for Your Business

Blockchain technology has completed its transition from geek tech to adoption. Blockchain applications in business are transforming the way data is transmitted, accessed and used. In this article, we delve into blockchain applications that help transform enterprises in a wide variety of industries. Enterprises are investing in blockchain technology to make all transactions more authentic, transparent, and …

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NDN Group and Shopline Partnership

NDN Group Partners with Shopline to Offer One-Stop E-Commerce Solution    Nowadays anyone can start an e-commerce, but which platform should you use this is the question. At NDN Group we are here to help, combining our knowledge in digital solutions and our latest partnership with Shopline, a leading holistic e-commerce platform which makes running e-commerce …

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NDN Group and Mobinology Partnership

NDN Group and Mobinology Forge Global Partnership to Deliver Enterprise-Grade AI-Powered Chatbot Solution  Fostering synergy to empower enterprises to drive business growth and innovation at scale   Leading digital corporation NDN Group and Mobinology, world-class business software developer, today announced a global partnership to deliver enterprise-grade chatbot solution to empower enterprises to accelerate business growth. …

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What is WeChat Marketing?

Is your business looking to drive direct customer engagement with Chinese audiences? Whether you want to enter the China market or reach out to Chinese consumers, one of the most effective WeChat marketing strategy is to adopt the region’s most popular multi-purpose app: WeChat. You will learn more about how WeChat’s features can help enterprises …

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Top 10 Campaigns of 2019

1. AJ Hackett Macau Tower Following our brand-building effort on WeChat and Weibo previously, we’ve helped the bungee and adventure sports operator to launch an account on popular live-streaming app TikTok, achieving up to 1.9 million exposures. Besides ad promotions, we’ve been managing the daily postings of the TikTok account, including video editing and KOL …

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What is a Chatbot and How to Use It for Business

What is a chatbot and how to use it for business? The development of artificial intelligence is now in full swing and chatbots are only a splash on a huge wave of progress. Nowadays, the number of people using messaging apps namely WhatsApp and Slack Skype is soaring, Facebook Messenger alone has more than 1.2 …

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What is Geo-targeting

What is geo-targeting Location-based technology – namely location data, geo-targeting and geofilters – is opening up a world of possibilities for marketers. Yet it is also complicated as new capabilities and use cases seem to emerge every day. With the goal of breaking down some of the most important “geo” concepts to provide a better understanding …

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How Digital Transformation is Enhancing Customer Experience

  Digital transformation is forcing enterprises to change their business strategies and adapt to the new market models. Digital technology has transformed customers’ habits. Mobile devices, chatbot, apps, machine learning, automation allow customers to get what they want almost exactly at the moment they need it. Customers expect relevant content in relation to what they’re doing …

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