Digital transformation is the integration of digital technology into all areas of a business, changing how you operate and deliver value to customers. It is the process of using digital technologies to create new business processes, models, culture, and customer experiences to meet ever-changing market demands. Digital transformation is imperative for all businesses, from the …
Just when you think by now surely all companies have mastered their digital transformation, a recent report by Forrester Consulting suggested otherwise. A mere 5% of organizations said they had successfully made digital an advantage over their competitors. What does a business have to do to become one of those five percenters? “First and foremost, …
The C-Suite talk: Achieve success at Digital Transformation Read More »
If you have been in the digital marketing space long enough, you will start to realize that many of your digital marketing strategies are not as effective as 5-6 years ago. Conversion rates have gone down, media spending went up, while customers are drifting further and further away from your business and brand. One big …
How is Digital Marketing Shifting from Fast to Slow? Read More »
We are thrilled to announce NDN Group’s latest partnership with GELOS to introduce Douyin (抖音) TikTok marketing to Hong Kong. It is a short video app that has 500 million monthly active users and 250 million daily active users. Brands big or small are scaling fast and producing fun engaging content on their platform. You …
Rigid system, working in silos, going by the book used to be our impression of a typical workplace. Not anymore. In today’s world, you have to be agile, collaborative and operate like a Decentralised Autonomous Organisation in order to scale your business and truly optimize. Increased interconnectivity means that we increasingly have the technological means …
You have a product that is sure to sweep customers in China off their feet. Your Facebook, Instagram, and Twitter have always helped you reach out to customers everywhere else in the world, but if you think you can pull the same tricks again, think again. The social media market in China is a completely …
Top 10 Chinese Social Media and Western Equivalents Read More »
Virtual banking is nothing new. It started to gain recognition 20 years ago in the West and soon later in Asian countries like Japan and China. In late March 2019, Hong Kong issued the city’s first-ever virtual banking licenses. Still, we’ve got a lot of work to do to catch up with the rest of …
All-In-One Digital Revamp For Financial Services Read More »
WhatsApp for Business API is now available in Hong Kong. If you are wondering why should you use it? The answer is simple. Many of your customers are probably already using it. Just look at your family group chats on Whatsapp. Your younger cousins, siblings, parents, older aunts and uncles are all there sharing interesting …
How To Incorporate Whatsapp Business API Into Your Business? Read More »
When it comes to the automobile industry, it’s all about user experience — driving itself, and for marketers — the purchasing experience from start to finish. Marketers have done extensive research to better understand what goes through the consumers’ mind throughout the buying process from discovery, evaluation to purchase. A recent survey in the US …
WhatsApp Business is an Android instant messaging app specially designed to help small businesses advertise and interact with their customers. Launched by WhatsApp in 2018, WhatsApp Business offers tools to help businesses sort, automate and facilitate their communication with customers. Setting up WhatsApp Business is as easy. Simply create your business profile with a photo, …
