Is your business looking to drive direct customer engagement with Chinese audiences? Whether you want to enter the China market or reach out to Chinese consumers, one of the most effective WeChat marketing strategy is to adopt the region’s most popular multi-purpose app: WeChat. You will learn more about how WeChat’s features can help enterprises …
For over a year, NDN Group Shanghai has worked tirelessly with AJ Hackett Macau, home to the world’s highest commercial bungy jump, and successfully established a strong presence on TikTok for the bungy operator, receiving up to 1.9 million exposures for one single campaign. AJ Hackett Macau’s target audience is young people primarily from first- …
Leap Your Way To TikTok Campaign Success With NDN Group Read More »
Moving beyond social networking, WeChat has transformed itself into an enclosed, all-in-one platform with the new function — WeChat Mini Program. It takes pride in enhanced features ranging from e-commerce, games and news within the social networking app. In July 2019, we’ve expanded payment gateways for AJ Hackett, a bungee pioneer based in New Zealand …
We are thrilled to announce NDN Group’s latest partnership with GELOS to introduce Douyin (抖音) TikTok marketing to Hong Kong. It is a short video app that has 500 million monthly active users and 250 million daily active users. Brands big or small are scaling fast and producing fun engaging content on their platform. You …
This year’s Earth Hour, where individuals and companies are encouraged to switch off lights for one hour, fell on 30 March 2019. While Earth Hour is a worldwide conservation event launched by WWF to raise awareness of climate change, it has become a marketing opportunity in recent years. Among the companies that took advantage of …
WeChat Pay is already a part of everyday life in China, a popular payment gateway supported almost everywhere – taxis, supermarkets, hospitals and even as a way to facilitate communication between judges and litigants in court cases. Following the launch of the Chinese official website with UX/UI design for our client AJ Hackett in 2018, …
Breaking Into China’s Tourism Market With WeChat Pay Read More »
You have a product that is sure to sweep customers in China off their feet. Your Facebook, Instagram, and Twitter have always helped you reach out to customers everywhere else in the world, but if you think you can pull the same tricks again, think again. The social media market in China is a completely …
Top 10 Chinese Social Media and Western Equivalents Read More »
The latest WeChat Spring Festival data report claims their daily active users reached 1 billion, hitting its peak during Lunar New Year’s Eve. The legendary app began 8 years ago, transforming from a messaging app to the biggest all-in-one social and marketing platform in China. Earlier in February, we’ve helped KURZ Group, a worldwide leader …
Achieve Viral Marketing on WeChat with H5 Campaigns Read More »
1) Blue Starting from the second half of 2018, we have been assisting Blue, Hong Kong’s first digital life insurer in unfolding its first-ever digital branding campaign. It is a highly integrated campaign, with touchpoints spanning social media, video production, website SEO, media planning that covers display, programmatic and search, HTML5 banner ad as well …
As disposable income increases, people’s purchasing habits tend to shift beyond basic needs. And in this century of information explosion, a generation of young people in China, who were born when the Internet was already around, are displaying unique and highly-individualised preferences and interests, providing marketing opportunities that never existed before. Clothing Domestic clothing brands …
