Content Marketing

Two professionals in business attire are seated in front of a chair, showcasing their expertise in digital marketing at an award-winning event held in Hong Kong.

by M|27 November 201821 June 2023|Business, Content Marketing, Marketing, Recruitment, Show Case, Social Impact, Social Media

Extra Mile Hong Kong is a community investment project aiming to provide youngsters with a local working holiday, taking advantages of the gap year to learn about different career opportunities at the Airport. Having great interest in aviation, Molly is...

A businessman from Hong Kong is holding a red circle over a group of people, showcasing his award-winning digital marketing skills.

Up Your Marketing Game With Lookalike Audiences

by M|27 November 201821 June 2023|Big Data, Content Marketing, Digital advertising, Marketing Technology, Social Media

Think of the most loyal and highest-spending customers of your company. Now imagine reaching out to potential customers that are similar to these “ideal” customers of yours. That sounds like a lot of business potential, doesn’t it? Well, that’s exactly...

A poster with award-winning Chinese characters and people standing in front of a Hong Kong building.

Rejuvenating a Century-Old Legacy

by M|23 October 201822 June 2023|Content Marketing, Marketing, Show Case, Social Media

A household name in Hong Kong, Pok Oi Hospital has been providing quality medical and social services to the community since 1919. Their services span from dental to Chinese medicine, from primary schools to nursing homes. Pok Oi Hospital sought...

A woman in Hong Kong showcases an award-winning digital marketing campaign through a smartphone with a sale sign on it.

Leveraging FOMO for Social Media Success

by M|23 October 201821 June 2023|Business, Content Marketing, Marketing, Social Media

The online world moves fast. One being away in a matter of hours could result in missing out major news, friend updates or anything of interest. Anyone who feels unease under such circumstances experiences FOMO — the Fear of Missing...

A person holding an award-winning, red gift box with a cell phone in front of a fireplace.

‘Tis the Season for Effective Ads

by M|23 October 201821 June 2023|Business, Content Marketing, Digital advertising, Marketing

Marketers should always stay ahead and anticipate consumer needs. It’s especially true during the holiday season, which is considered the prime time for advertising on Facebook. We’ve garnered a few tips on maximizing brand’s advertising efforts on Facebook. See if...

Award-winning Blue x Airbus SEO advertisement in Hong Kong and Taiwan.

Zero to One: Digital Marketing Integration

by M|18 September 201821 June 2023|Business, Content Marketing, Marketing, SEO, Show Case, Social Media, Video

There is way more behind a digital campaign than creating a Facebook page and boosting posts, especially one that starts from nothing. It requires a focus on brand-building strategies across platforms implemented with significant technical expertise. From September onwards, we...

Hong Kong's award-winning digital marketing scene, exploring the new digital world with a focus on SEO strategies.

Storytelling with Video Marketing

by M|18 September 201821 June 2023|Content Marketing, Marketing, Social Media, Video

The directorial debut of screenwriter Sunny Chan Wing-sun, Men On The Dragon won over hearts at the theatre this summer with a life-affirming Hong Kong tale. The film follows four telecommunications employees as they embrace challenges at work and in...

A woman is showcasing an award-winning digital marketing campaign in Hong Kong through a phone screen.

Instagram Turns Two

by M|18 September 201821 June 2023|Content Marketing, Mobile, Social Media, Tips & Tricks, Video

IG Stories has just turned two in August 2018. Attracting 400 million users daily, it is now a great way for businesses to make noise while having fun with its array of built-in functions — learn to make full use...

A Quick Guide to Instagram Story Ads

by M|15 August 201801 September 2023|Content Marketing, Marketing, Social Media, Tips & Tricks, Video

According to Instagram statistics, one-third of the most viewed Instagram Stories are generated by businesses. Also, one in five Stories receives a direct message from its viewers. This is how promising it is to place Ads on this popular feature...

An award-winning airplane with the words extramile?

Going the Extra Mile with Social Media

by M|13 August 201821 June 2023|Business, Content Marketing, Marketing, PR & Events, Social Media

With its unique ability to effectively reach and engage niche audiences and communities, social media is a powerful platform for brands to achieve both business goals and amplify social impact. Making use of such connectedness, New Digital Noise is assisting...

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