Cognitive technology is taking the marketing community by storm. While it was dubbed by leading analyst firm Gartner as a disruptive platform “with a shift more impactful than many other technologies in the past 20 years”, marketers at large remain at a loss as to how they can utilise the technology to its full potential. …
Despite how highly connected Hong Kong’s population is, businesses continue to fall behind in digital engagement. According to a new Google white paper, 79% of corporates have managed digital initiatives, with few truly embracing transformational technologies such as data analytics and artificial intelligence. The results are disconcerting as well, with only one out of five …
It’s time to embrace the chatbot revolution. Apart from driving sales and offer customer experience, businesses can now leverage conversational chatbot technology in human resources management and other internal functions. We’ve kick-started collaboration with Fuji Xerox and IBM Watson to tailor effective applications for forward-thinking enterprises. There is no lack of readily-available AI applications in …
The Future of Artificial Intelligence (AI) & its Applications In this fast-paced city, everything you can imagine changes by seconds. Most recently, Elon Musk ignited a global discussion on Artificial Intelligence (AI). He predicted that humans might be doomed if we make machines that are smarter than us. At NDN, we have outlined our views …
As the times have changed and the constant virtualization of everything has made life heaven on earth, adaptation is the key to survival. Thanks to this new digital world, loads of task are done in the blink of an eye, the revolutionizing ideas shared through digital platforms have aided in making this era the most …
The desire to understand customer journey can lead marketers and business owners to search for more effective methods in their marketing strategies to increase in sales and customer satisfaction. In accordance to Thunderhead Blog and some researches, Customer Journey Analytics (CJA) will be the one of the main focus for marketers in 2017. Why is that? …
What is Integrated Marketing Stack? In the coming year, an increasing number of businesses are looking at new integrated marketing automation system – Integrated Marketing Stack in order to look into “customer journeys” in order to understand their customers’ needs, allowing possibilities for their businesses to re-position themselves in the market. By understanding their customers’ needs, business …
How can Marketing Automation help to define ‘Customer Journeys’ Read More »
The demand for Marketing Automation has vastly increased in the past few years and according to Marketo & Ascend report on 2015, 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels. It allows more targeted campaigns for different advertisers depending on the …
How can Your Business Increase Marketing Automation’s ROI? Read More »
Not using marketing automation today is a crippling setback for businesses. Marketing automation helps your small business tap right into the power of technology, and systematize lead generation. For business owners continuously strapped for time, cash, and resources, it’s a blessing. IDC group, in fact, opines that if you don’t use marketing automation, you are …
4 Practical Use Cases for Marketing Automation: Here’s How It Works Read More »
