Explore the Benefits of Blockchain Applications for Your Business

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Blockchain technology has completed its transition from geek tech to adoption. Blockchain applications in business are transforming the way data is transmitted, accessed and used. In this article, we delve into blockchain applications that help transform enterprises in a wide variety of industries. Enterprises are investing in blockchain technology to make all transactions more authentic, transparent, and …

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More than an Ad, Greater than a Sales Machine

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The term “cognitive” is essentially referring to cognition and intelligence. But what does cognitive have anything to do with advertising? Is it possible to earn money directly with an online ad? Here are a few showcases to understand the buzzword of the day: Cognitive ads. The competition among traditional advertisers is tremendous – coming up …

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Top 2019 Digital Trends

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The digital world is ever-booming in ways you never thought possible, but only to a certain extent — the following five trends are unstoppable and bound to happen in 2019! 1. Hyper-personalization Anticipate more cross-industry collaborations that will prompt more personalised marketing. When companies partner up, they have access to more information about you, thus …

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Virtual Banking is Here – Why & How Hong Kong Banks Can Evolve to Seize the Day!

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For the past decades, banking has long been an industry that has branded themselves on trust and stability, however with the rise of today’s demanding consumer taste, banks are facing a new paradigm centred around the need for convenience, customer experience and choice. While physical banking will still hold a place for brand presence throughout …

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Transforming Businesses with Chatbot

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It’s time to embrace the chatbot revolution. Apart from driving sales and offer customer experience, businesses can now leverage conversational chatbot technology in human resources management and other internal functions. We’ve kick-started collaboration with Fuji Xerox and IBM Watson to tailor effective applications for forward-thinking enterprises. There is no lack of readily-available AI applications in …

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Alipay goes live in Hong Kong

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Supporting an astounding 8.5 million daily transactions in China, the payment-by-smartphone app from Alibaba is taking its first step to offering non-yuan payment options in Hong Kong. The launch of AlipayHK allows users to top up their account in local currency by showing the in-app QR code and paying cash at convenience stores across the …

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customer journey analytics

How to action Customer Journey Analytics?

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The desire to understand customer journey can lead marketers and business owners to search for more effective methods in their marketing strategies to increase in sales and customer satisfaction. In accordance to Thunderhead Blog and some researches, Customer Journey Analytics (CJA) will be the one of the main focus for marketers in 2017. Why is that? …

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How can Marketing Automation help to define 'Customer Journeys'

How can Marketing Automation help to define ‘Customer Journeys’

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What is Integrated Marketing Stack? In the coming year, an increasing number of businesses are looking at new integrated marketing automation system – Integrated Marketing Stack in order to look into “customer journeys” in order to understand their customers’ needs, allowing possibilities for their businesses to re-position themselves in the market. By understanding their customers’ needs, business …

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