Digital advertising

Diversifying Digital Marketing Efforts in China

Online market in China continues to flourish. In 2017, netizens in the country have amounted to 7.72 billion. Online advertising . . .


Boosting Your ROI with Cognitive Ad

Cognitive technology is taking the marketing community by storm. While it was dubbed by leading analyst firm Gartner as a . . .


Google-powered Digital Transformation

Despite how highly connected Hong Kong’s population is, businesses continue to fall behind in digital engagement. According to a new . . .


Advertising at Facebook Marketplace

In 2018, individuals surfing on Facebook has amounted to an average of 1.45 billion per day, which is over one-fifth . . .


Comprehensive Solutions in China

For overseas brands, tapping into China’s vast potential market requires a thorough understanding of its indigenous social media ecology. This . . .


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