Digital advertising

What is Geo-targeting

What is geo-targeting Location-based technology – namely location data, geo-targeting and geofilters – is opening up a world of possibilities for . . .


Boundless Potential: Mobile Video Marketing

Is mobile video marketing a force to be reckoned with? You bet! Back in 2015, UK adults on average spent . . .


Facebook Streamlines Campaign Creation And Management

Earlier this year, Facebook announced changes to its Ads Manager and Business Manager to improve user experience. These changes include: . . .


Customized Campaign to Promote Healthy Eating Cultures

In June 2019, Facebook IQ released a study about consumers’ engagement with food-related social media posts across 9 countries. The . . .


Power Up E-commerce with WeChat Mini Programs

Moving beyond social networking, WeChat has transformed itself into an enclosed, all-in-one platform with the new function ⁠— WeChat Mini . . .


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