Digital advertising
Online market in China continues to flourish. In 2017, netizens in the country have amounted to 7.72 billion. Online advertising . . .
Cognitive technology is taking the marketing community by storm. While it was dubbed by leading analyst firm Gartner as a . . .
Despite how highly connected Hong Kong’s population is, businesses continue to fall behind in digital engagement. According to a new . . .
In 2018, individuals surfing on Facebook has amounted to an average of 1.45 billion per day, which is over one-fifth . . .
For overseas brands, tapping into China’s vast potential market requires a thorough understanding of its indigenous social media ecology. This . . .