How is Digital Marketing Shifting from Fast to Slow?

If you have been in the digital marketing space long enough, you will start to realize that many of your digital marketing strategies are not as effective as 5-6 years ago. Conversion rates have gone down, media spending went up, while customers are drifting further and further away from your business and brand.  One big …

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Jazzing Up Subway Campaign with Music

In the era of information explosion, social media content has to stand out in order to leave a lasting impression. There ought to be something extra to push forward your ideas and to appeal to the audience. When practically almost every digital marketing agency invites Key Opinion Leaders (KOLs) to promote new offerings, New Digital …

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One Brand, Two Markets

While jewellers with a strong global presence are highly sought after in China, localising the brand’s marketing campaign to suit local tastes takes great understanding and expertise. Starting from 2017, New Digital Noise has been helping India’s premium diamond jewellery house Nirav Modi to explore both Hong Kong and China markets with very different approaches. …

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Weibo is back and stronger than ever!

Since the launch of WeChat a little less than seven years ago, Weibo has been fighting a tough fight for users and exposure. But towards the end of 2017, the Chinese social media giant regained momentum and won back the hearts of users in the fast-evolving internet ecosystem. Optimistic figures of performance were recorded in …

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Digital Marketing Prediction 2018

Are you wondering how social media marketing will change this year? Need some fresh ideas? This article might be able to help. #1: Instagram   If you still haven’t jumped on the bandwagon, you really should. It is a good way to get brand awareness and grow followers. Across the globe, there are over 800 …

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Transforming Businesses with Chatbot

It’s time to embrace the chatbot revolution. Apart from driving sales and offer customer experience, businesses can now leverage conversational chatbot technology in human resources management and other internal functions. We’ve kick-started collaboration with Fuji Xerox and IBM Watson to tailor effective applications for forward-thinking enterprises. There is no lack of readily-available AI applications in …

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Social Media Strategies for Non-profit Organizations

Gone are the ages of push-selling strategies. Social media platforms are a level playing field for enthusiastic marketers to deliver engaging content. We believe social media, with the viral factor and analytics, is a perfect low-threshold tool for non-profit organizations to spread word-of-mouth. We were honored to share industry insights and ideas with Breakthrough, a …

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The Ever-expanding Digital World

As the times have changed and the constant virtualization of everything has made life heaven on earth, adaptation is the key to survival. Thanks to this new digital world, loads of task are done in the blink of an eye, the revolutionizing ideas shared through digital platforms have aided in making this era the most …

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