Explore the Importance of UX/UI Design in Customer Interaction

UI/UX plays a significant role in any brand’s success. It can help you reach new heights but only if you deliver a good service. This article takes you through the latest UI/UX trends and its benefits to help you understand it better. What is the difference between UX and UI design Both mobiles and desktops …

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How AI Chatbots Transform Customer Experience

Artificial Intelligence is one of the most popular emerging technologies. AI chatbots are transforming the customer experience in unexpected ways. In this article, you will learn how chatbots enhance customer experience and key benefits of using chatbots for your business.   How AI chatbots interact with customers Artificial Intelligence is one of the most popular …

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How Digital Transformation is Enhancing Customer Experience

  Digital transformation is forcing enterprises to change their business strategies and adapt to the new market models. Digital technology has transformed customers’ habits. Mobile devices, chatbot, apps, machine learning, automation allow customers to get what they want almost exactly at the moment they need it. Customers expect relevant content in relation to what they’re doing …

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What is Digital Transformation

Digital transformation is the integration of digital technology into all areas of a business, changing how you operate and deliver value to customers. It is the process of using digital technologies to create new business processes, models, culture, and customer experiences to meet ever-changing market demands. Digital transformation is imperative for all businesses, from the …

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The C-Suite talk: Achieve success at Digital Transformation

Just when you think by now surely all companies have mastered their digital transformation, a recent report by Forrester Consulting suggested otherwise. A mere 5% of organizations said they had successfully made digital an advantage over their competitors.  What does a business have to do to become one of those five percenters? “First and foremost, …

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How is Digital Marketing Shifting from Fast to Slow?

If you have been in the digital marketing space long enough, you will start to realize that many of your digital marketing strategies are not as effective as 5-6 years ago. Conversion rates have gone down, media spending went up, while customers are drifting further and further away from your business and brand.  One big …

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Breaking Into China’s Tourism Market With WeChat Pay

WeChat Pay is already a part of everyday life in China, a popular payment gateway supported almost everywhere – taxis, supermarkets, hospitals and even as a way to facilitate communication between judges and litigants in court cases. Following the launch of the Chinese official website with UX/UI design for our client AJ Hackett in 2018, …

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F8 Conference 2019: Connecting Businesses With Customers

F8, Facebook’s developer conference, took place on April 30 – May 1, 2019.  During the keynote speech, CEO Mark Zuckerberg announced a number of updates to Facebook, Messenger, and Instagram, three of the world’s biggest social media platforms. Facebook New design Facebook will have a new, simpler design, highlighting groups and events.  The Groups tab …

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Is Your Team Ready For Digital Transformation?

In the cutthroat business world, companies that do not catch up with the latest trends often find themselves left behind or even end up vanishing without a trace.  In order to stay ahead of the game, it is imperative for companies to realize the importance of digital transformation and reshape their businesses accordingly. Apart from …

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Embracing Agile Transformation

Rigid system, working in silos, going by the book used to be our impression of a typical workplace. Not anymore. In today’s world, you have to be agile, collaborative and operate like a Decentralised Autonomous Organisation in order to scale your business and truly optimize. Increased interconnectivity means that we increasingly have the technological means …

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