Gift Guides, Digital Marketing

How Gift Guides Can Lead a Customer into Purchasing a Specific Product

If you’re looking forward to the holiday season, then you know just how lucrative holiday shopping can be. When you market your products to your target market using gift guides, you give them a hassle-free way to find exactly what they’re looking for. You may be surprised to find that many consumers are actually looking …

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Target Audience, Hashtag

How to Use # Hashtag Campaigns to Engage Your Target Audience

Roughly half the world is on social media. Almost 3.8 billion people use social media in 2020. Once you’re online, you have the power to target markets like you never could before. Social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and even TikTok are frequented by millions of users every day. A #Hashtag …

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WeChat Marketing, Interaction

7 Ways WeChat Games Can Increase Interaction Among People

With over 1 billion users play WeChat games, WeChat is one of the most actively used social messaging apps in the world. And this is just the number of registered users on WeChat. These players may game on and off, but a growing segment of the Chinese population is beginning to heavily invest both time …

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Marketing Ideas

10 Innovative Seasonal Marketing Ideas to Boost Sales During the Chinese New Year

The Chinese New Year is the perfect time for seasonal marketing. Chinese consumers spent around $149 billion in 2019, and the number is only on the rise with each passing year. Online marketing and seasonal advertising ideas will help you take advantage of the season and rake in the same profits that many big businesses …

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Five Ways Augmented Reality Can Make Your Content Stand Out Online

Augmented reality is already taking the internet by storm. The massive success of Pokémon Go, a game that generated millions of downloads, was only the beginning of what AR technology could achieve. Marketing and sales are primarily driven by consumer demands. In a world where the online marketplace now encompasses people from all walks of …

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Brand Awareness, Social media

How to use Instagram filters to increase brand awareness

Instagram filters are one of the most popular features on social media. Currently, there are 500 million, and growing, active users on Instagram, most of whom are millennials. According to statistical data, one-third of these users use the online medium to buy something or the other. Here is another data – videos, on Instagram, lead …

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Data Privacy, Data Protection, Data Security, Data

5 Reasons Data Privacy and Data Protection Matters to Business

More than any other issue, cybersecurity issues, and data privacy breaches are some of the most critical problems a company can face. As data privacy breaches are becoming increasingly common and severe, implementing personal data privacy ordinance and GDPR becomes the need of the hour. GDPR and the data protection law and policy in Hong …

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Seasonal Marketing

10 Seasonal Advertising Ideas: Christmas Marketing

Waiting for that WOW Christmas marketing idea to supercharge conversions and brand awareness without an unbelievable budget? Well, this is exactly what you need: 10 successful showcase ideas across industries.  One example we supercharged site traffic, conversion, and brand awareness was via content marketing. We managed to supercharge it by integrating content distribution channels, building …

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