Marketing Automation enhances customer engagement

5 Ways to Leverage Marketing Automation

With the advent of marketing technology, increasing customer engagement has been made a tad bit easier. Marketing automation has played a significant role in enabling companies to provide a better customer experience to their leads and acquire long-lasting loyal customers.  Marketing automation available on content marketing platforms has also enabled businesses to retain their customers, …

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Explore the Importance of UX/UI Design in Customer Interaction

UI/UX plays a significant role in any brand’s success. It can help you reach new heights but only if you deliver a good service. This article takes you through the latest UI/UX trends and its benefits to help you understand it better. What is the difference between UX and UI design Both mobiles and desktops …

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How AI Chatbots Transform Customer Experience

Artificial Intelligence is one of the most popular emerging technologies. AI chatbots are transforming the customer experience in unexpected ways. In this article, you will learn how chatbots enhance customer experience and key benefits of using chatbots for your business.   How AI chatbots interact with customers Artificial Intelligence is one of the most popular …

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NDN Group and Mobinology Partnership

NDN Group and Mobinology Forge Global Partnership to Deliver Enterprise-Grade AI-Powered Chatbot Solution  Fostering synergy to empower enterprises to drive business growth and innovation at scale   Leading digital corporation NDN Group and Mobinology, world-class business software developer, today announced a global partnership to deliver enterprise-grade chatbot solution to empower enterprises to accelerate business growth. …

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What is WeChat Marketing?

Is your business looking to drive direct customer engagement with Chinese audiences? Whether you want to enter the China market or reach out to Chinese consumers, one of the most effective WeChat marketing strategy is to adopt the region’s most popular multi-purpose app: WeChat. You will learn more about how WeChat’s features can help enterprises …

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Top 10 Campaigns of 2019

1. AJ Hackett Macau Tower Following our brand-building effort on WeChat and Weibo previously, we’ve helped the bungee and adventure sports operator to launch an account on popular live-streaming app TikTok, achieving up to 1.9 million exposures. Besides ad promotions, we’ve been managing the daily postings of the TikTok account, including video editing and KOL …

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What is a Chatbot and How to Use It for Business

What is a chatbot and how to use it for business? The development of artificial intelligence is now in full swing and chatbots are only a splash on a huge wave of progress. Nowadays, the number of people using messaging apps namely WhatsApp and Slack Skype is soaring, Facebook Messenger alone has more than 1.2 …

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What is Geo-targeting

What is geo-targeting Location-based technology – namely location data, geo-targeting and geofilters – is opening up a world of possibilities for marketers. Yet it is also complicated as new capabilities and use cases seem to emerge every day. With the goal of breaking down some of the most important “geo” concepts to provide a better understanding …

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How Digital Transformation is Enhancing Customer Experience

  Digital transformation is forcing enterprises to change their business strategies and adapt to the new market models. Digital technology has transformed customers’ habits. Mobile devices, chatbot, apps, machine learning, automation allow customers to get what they want almost exactly at the moment they need it. Customers expect relevant content in relation to what they’re doing …

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What is Digital Transformation

Digital transformation is the integration of digital technology into all areas of a business, changing how you operate and deliver value to customers. It is the process of using digital technologies to create new business processes, models, culture, and customer experiences to meet ever-changing market demands. Digital transformation is imperative for all businesses, from the …

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