You must have heard about non-fungible tokens (NFTs) many times by now. It is one of the latest digital trends, along with metaverse and Web 3. It has many different use cases that you can take advantage of for your business, but in this article, we will focus more on how you can use NFTs …
How Can You Improve Your CSR Campaigns Through NFTs? Read More »
Artificial Intelligence is one of the most popular emerging technologies. AI chatbots are transforming the customer experience in unexpected ways. In this article, you will learn how chatbots enhance customer experience and key benefits of using chatbots for your business. How AI chatbots interact with customers Artificial Intelligence is one of the most popular …
Is mobile video marketing a force to be reckoned with? You bet! Back in 2015, UK adults on average spent 15 minutes on mobile video daily. The figure is predicted to surge to 58 minutes by 2021, according to eMarketer. A recent study commissioned by Facebook Marketing Science found that mobile video ads drew attention …
Earlier this year, Facebook announced changes to its Ads Manager and Business Manager to improve user experience. These changes include: Simpler design A more streamlined and cleaner Ads Manager interface has been introduced. Its simplified navigation features allow more space to manage ads and promote tools that help gauge ad performance. Copy & paste functionality …
Facebook Streamlines Campaign Creation And Management Read More »
In June 2019, Facebook IQ released a study about consumers’ engagement with food-related social media posts across 9 countries. The results reveal the tendency of turning to mobile devices and social platforms for exploring eating options. In July, we pulled off a social media campaign for Fete-Up, a Singapore-inspired healthy takeaway to build brand awareness …
Customized Campaign to Promote Healthy Eating Cultures Read More »
Moving beyond social networking, WeChat has transformed itself into an enclosed, all-in-one platform with the new function — WeChat Mini Program. It takes pride in enhanced features ranging from e-commerce, games and news within the social networking app. In July 2019, we’ve expanded payment gateways for AJ Hackett, a bungee pioneer based in New Zealand …
Facebook announced on 02 July 2019 that it has changed its ranking algorithm in an attempt to curb “sensational health claims.” “In our ongoing efforts to improve the quality of information in News Feed, we consider ranking changes based on how they affect people, publishers and our community as a whole. We know that people …
If you advertise on Facebook and Instagram, it’s time to update yourself with some of the latest creative tools. Video creation In Facebook’s Video Creation Kit, you will now have even more visually-engaging templates to choose from. What’s more, seasonal stickers and templates are now available in the Effects tab to help “freshen up” your …
The overseas property market used to be dominant by parents who have sent or are planning to send their children to study abroad and those who plan to retire overseas. Not anymore. Hong Kong property investors recognize the stable growth rate and rental value of properties in cities like Vancouver, Toronto and London. The higher …
Achieve Exponential Growth in Your Overseas Property Business Read More »
If you have been in the digital marketing space long enough, you will start to realize that many of your digital marketing strategies are not as effective as 5-6 years ago. Conversion rates have gone down, media spending went up, while customers are drifting further and further away from your business and brand. One big …
How is Digital Marketing Shifting from Fast to Slow? Read More »
