The economy is evolving and changing. The ubiquitous proliferation of technology and social networks in all aspects of our global village is having a clear impact on the world’s economy. Money is changing hands in new ways. Some of which are proving entirely different to track and measure than before. The new economy has many …
Building a social media presence opens up a world of opportunities to strengthen your brand and drive conversions. Unfortunately when performed badly, you can potentially alienate your customers and find yourself slipping down a slide into a pool of despair and irrelevance. Thankfully it isn’t as hard as you may initially think to become a …
Using Authentic Engagement For Social Media Success Read More »
Supporting an astounding 8.5 million daily transactions in China, the payment-by-smartphone app from Alibaba is taking its first step to offering non-yuan payment options in Hong Kong. The launch of AlipayHK allows users to top up their account in local currency by showing the in-app QR code and paying cash at convenience stores across the …
It is estimated that up to 40% of global luxury sales are made by the Chinese, and 90% of those transactions are made overseas. Just last year, the Chinese tourist spending reached 229 billion, and it is expected to reach 500 billion by 2020. China’s fast-growing outbound travelers market represents an exciting opportunity for international …
Luxury brands promote exclusivity. Social media, on the other hand, is all about reaching out and connecting with the largest audience possible. It seems unlikely at first but turns out the pair does works magic — only with the right content. With the majority of luxury shoppers using social media, brands are now making the …
Remember the first time you tried a Virtual Reality (VR) Headset and said: “Wow, this is the future of computing”. Well, we can’t tell for sure what the future of computing really is; however, we know that VR is today, one of the greatest medium to engage and grow and audience. Virtual Reality is not …
5 Things you Need to Know for a Successful Virtual Reality Campaign Read More »
O2O Strategies Nowadays, rentals are high and many retailers are suffering and not seeing the sales growth they’re used to, while e-Commerce online and mobile retailers are ramping up and increasing their ROIs tremendously. Because of this, everyone is looking for Offline to Online (O2O) strategies. But the term (O2O) is often times confusing for many and …
