NDN Group and Shopline Partnership

NDN Group Partners with Shopline to Offer One-Stop E-Commerce Solution    Nowadays anyone can start an e-commerce, but which platform should you use this is the question. At NDN Group we are here to help, combining our knowledge in digital solutions and our latest partnership with Shopline, a leading holistic e-commerce platform which makes running e-commerce …

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Diversifying Digital Marketing Efforts in China

Online market in China continues to flourish. In 2017, netizens in the country have amounted to 7.72 billion. Online advertising market has reached 382.87 billion yuan and it is estimated to exceed 600 billion yuan by 2019. Currently, e-commerce advertising accounts for 29.8% of total ad sales, and feed advertising more than 14%. Forecast predicts …

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The Best Kind of UX/UI design

User experience and user interface, typically referred to as UX and UI, are key to quality website and app design. UX refers to the procedure of elevating the overall user experience when they interact with the application or website, while UI focuses on the look and feel. They ensure your audience understand how to utilise …

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Advertising at Facebook Marketplace

In 2018, individuals surfing on Facebook has amounted to an average of 1.45 billion per day, which is over one-fifth of the total world population. This versatile and gargantuan base of active users is why you need to know about Facebook Marketplace. Launched in 2016, Facebook Marketplace allows both individuals and businesses to buy and …

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Finding your Right Audience with Geo-targeting

When working on target marketing, online marketers often go all out to solve a key puzzle in mind: How to maximise efforts while minimising errors? With a simple digital tool, we’ve found a solution for one of our clients. We worked with fast food franchise Subway on the promotion of Everyday Value, a combo launched …

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Alipay goes live in Hong Kong

Supporting an astounding 8.5 million daily transactions in China, the payment-by-smartphone app from Alibaba is taking its first step to offering non-yuan payment options in Hong Kong. The launch of AlipayHK allows users to top up their account in local currency by showing the in-app QR code and paying cash at convenience stores across the …

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Reaching out to Mainland visitors via WeChat

It is estimated that up to 40% of global luxury sales are made by the Chinese, and 90% of those transactions are made overseas. Just last year, the Chinese tourist spending reached 229 billion, and it is expected to reach 500 billion by 2020. China’s fast-growing outbound travelers market represents an exciting opportunity for international …

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Is social media right for luxury brands?

Luxury brands promote exclusivity. Social media, on the other hand, is all about reaching out and connecting with the largest audience possible. It seems unlikely at first but turns out the pair does works magic — only with the right content. With the majority of luxury shoppers using social media, brands are now making the …

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10 Seasonal Advertising Ideas You Can Use: Mid-Autumn Festival

10 Seasonal Advertising Ideas You Can Use: Mid-Autumn Festival

Mid-Autumn festival is fast approaching and as marketers, it is the perfect time to capitalize on the holidays. Regardless of industry, some creativity is all it takes to make your brand relevant to the upcoming festival. Take inspiration from the following 10 seasonal advertising ideas that have worked for these companies. 1. Starbucks coffee mooncakes: A …

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Martech New Digital Noise Agency

How marketing & technology are converging

Before today’s digital age, marketing and technology were two separate entities. One dealt with computers and network issues, while the other sought to promote the company/brand to the public. But thanks to today’s increased interested in all things related to technology, marketing and IT are now transforming into one entity, creating a new role – …

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