As time goes on, both the job market and the consumer market are changing in big ways. Since millennials are slowly but surely getting closer to middle age, Gen Z is quickly becoming the world’s largest group of consumers. This change in generations can have many effects on businesses, from shifting consumer preferences to changing …
Bridging The Generational Gap: How Businesses Can Connect Better With Gen Z Read More »
Bondee has swept Asia within a week of its official launch on January 17, topping app store charts across multiple countries. If you want to know why your friends are posting cute avatars and QR codes in their stories, I suggest you keep reading this article. What is Bondee? Bondee is a new social networking …
Bondee: The New Asia’s Social Metaverse App Champ Read More »
BeReal is a photo-sharing app that lets users post one photo per day to show their friends what they are doing in real-time. It’s meant to get people to be more real to themselves instead of trying to present their best selves every time. Because everyone can only post once a day, users don’t have …
BeReal: What Is It and Why Is It Becoming Popular? Read More »
It’s no secret that young people adore and love TikTok or Douyin, IG reels, and other short-form video platforms. Knowing how to go viral on these platforms gives you access to a massive audience that is only growing. Yes, unlike other social platforms with aging demographics, TikTok and IG reels are only becoming more popular. …
The Ultimate Formula to Make Your Short Videos Viral Every Time Read More »
What is Discord, and why should brands and marketers care? We’ll tell you about the popular app, its features, and why it’s great for communicating with customers. What is Discord and why should brands care? Have you ever thought about using Discord as a marketing channel? As one of the fastest-growing gaming chat apps with …
Social media is one of the best marketing platforms you can utilize for your business. However, developing original social media marketing concepts is one of the most difficult aspects of managing your company’s social media campaigns. Although it can be difficult to consistently provide fresh and interesting social media content, your audience expects your brand …
Social Media Marketing Ideas to Freshen Up Your Brand’s Feed Read More »
Is mobile video marketing a force to be reckoned with? You bet! Back in 2015, UK adults on average spent 15 minutes on mobile video daily. The figure is predicted to surge to 58 minutes by 2021, according to eMarketer. A recent study commissioned by Facebook Marketing Science found that mobile video ads drew attention …
Earlier this year, Facebook announced changes to its Ads Manager and Business Manager to improve user experience. These changes include: Simpler design A more streamlined and cleaner Ads Manager interface has been introduced. Its simplified navigation features allow more space to manage ads and promote tools that help gauge ad performance. Copy & paste functionality …
Facebook Streamlines Campaign Creation And Management Read More »
In June 2019, Facebook IQ released a study about consumers’ engagement with food-related social media posts across 9 countries. The results reveal the tendency of turning to mobile devices and social platforms for exploring eating options. In July, we pulled off a social media campaign for Fete-Up, a Singapore-inspired healthy takeaway to build brand awareness …
Customized Campaign to Promote Healthy Eating Cultures Read More »
Moving beyond social networking, WeChat has transformed itself into an enclosed, all-in-one platform with the new function — WeChat Mini Program. It takes pride in enhanced features ranging from e-commerce, games and news within the social networking app. In July 2019, we’ve expanded payment gateways for AJ Hackett, a bungee pioneer based in New Zealand …
