Boundless Potential: Mobile Video Marketing

Is mobile video marketing a force to be reckoned with? You bet! Back in 2015, UK adults on average spent 15 minutes on mobile video daily.  The figure is predicted to surge to 58 minutes by 2021, according to eMarketer. A recent study commissioned by Facebook Marketing Science found that mobile video ads drew attention …

Boundless Potential: Mobile Video Marketing Read More »

Facebook Streamlines Campaign Creation And Management

Earlier this year, Facebook announced changes to its Ads Manager and Business Manager to improve user experience. These changes include: Simpler design A more streamlined and cleaner Ads Manager interface has been introduced. Its simplified navigation features allow more space to manage ads and promote tools that help gauge ad performance.  Copy & paste functionality …

Facebook Streamlines Campaign Creation And Management Read More »

Capturing The Health Conscious Consumer

Customized Campaign to Promote Healthy Eating Cultures

In June 2019, Facebook IQ released a study about consumers’ engagement with food-related social media posts across 9 countries. The results reveal the tendency of turning to mobile devices and social platforms for exploring eating options. In July, we pulled off a social media campaign for Fete-Up, a Singapore-inspired healthy takeaway to build brand awareness …

Customized Campaign to Promote Healthy Eating Cultures Read More »

Integrating WeChat Mini Programs

Power Up E-commerce with WeChat Mini Programs

Moving beyond social networking, WeChat has transformed itself into an enclosed, all-in-one platform with the new function ⁠— WeChat Mini Program. It takes pride in enhanced features ranging from e-commerce, games and news within the social networking app. In July 2019, we’ve expanded payment gateways for AJ Hackett, a bungee pioneer based in New Zealand …

Power Up E-commerce with WeChat Mini Programs Read More »

Misleading health claims

Facebook Curbing Sensational Health Claims

Facebook announced on 02 July 2019 that it has changed its ranking algorithm in an attempt to curb “sensational health claims.” “In our ongoing efforts to improve the quality of information in News Feed, we consider ranking changes based on how they affect people, publishers and our community as a whole. We know that people …

Facebook Curbing Sensational Health Claims Read More »

Latest Creative Tools NDN Group

The Latest Social Media Creative Ad Tools

If you advertise on Facebook and Instagram, it’s time to update yourself with some of the latest creative tools. Video creation In Facebook’s Video Creation Kit, you will now have even more visually-engaging templates to choose from.     What’s more, seasonal stickers and templates are now available in the Effects tab to help “freshen up” your …

The Latest Social Media Creative Ad Tools Read More »

NDN Group Growth in Your Overseas Property Business

Achieve Exponential Growth in Your Overseas Property Business 

The overseas property market used to be dominant by parents who have sent or are planning to send their children to study abroad and those who plan to retire overseas. Not anymore. Hong Kong property investors recognize the stable growth rate and rental value of properties in cities like Vancouver, Toronto and London. The higher …

Achieve Exponential Growth in Your Overseas Property Business  Read More »

Douyin TikTok Marketing Debut in Hong Kong

We are thrilled to announce NDN Group’s latest partnership with GELOS to introduce Douyin (抖音) TikTok marketing to Hong Kong. It is a short video app that has 500 million monthly active users and 250 million daily active users. Brands big or small are scaling fast and producing fun engaging content on their platform. You …

Douyin TikTok Marketing Debut in Hong Kong Read More »

Empowering Earth Hour With Creative Campaign

This year’s Earth Hour, where individuals and companies are encouraged to switch off lights for one hour, fell on 30 March 2019. While Earth Hour is a worldwide conservation event launched by WWF to raise awareness of climate change, it has become a marketing opportunity in recent years. Among the companies that took advantage of …

Empowering Earth Hour With Creative Campaign Read More »

Breaking Into China’s Tourism Market With WeChat Pay

WeChat Pay is already a part of everyday life in China, a popular payment gateway supported almost everywhere – taxis, supermarkets, hospitals and even as a way to facilitate communication between judges and litigants in court cases. Following the launch of the Chinese official website with UX/UI design for our client AJ Hackett in 2018, …

Breaking Into China’s Tourism Market With WeChat Pay Read More »