Understanding How Instagram Users Think

Having an Instagram account might have given your business an edge at one point in the past. Unfortunately, in this day and age where even mom-and-pop stores have a strong social media presence, more needs to be done to make your business stand out. To better understand what content connects with Instagram users, Facebook IQ …

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MWC Barcelona: Mobile Innovations to Watch in 2019

MWC Barcelona, previously known as Mobile World Congress, takes place every February in Barcelona. It is the world’s largest mobile technology exhibition in the world. Themed ‘Intelligent Connectivity’, this year’s event focused on the high-speed 5G networks, as well as new smartphones, robots and other Internet-connected devices. Welcoming more than 100,000 attendees on 25-28 Feb …

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The Unprecedented Future with 5G

In its effort to promote the realization of 5G by 2020, Japan’s Ministry of Internal Affairs and Communications put together a video clip, titled Connect Future ‘The world connected by 5G’, which offers a glimpse into a future with 5G and an array of other information and communication technologies in use. Scenes from the clip …

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Grow Your Business With SEO Marketing

Organic marketing is essentially related to Search Engine Optimization (SEO), the process of improving a website to increase organic reach and ranking on the Search Engines. The algorithms behind the ranking system of a search engine are absurdly complicated and ever-changing. However, we can still identify some core criteria on which websites are judged, including …

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The Vital Role Of Email In Omnichannel Marketing

What is omnichannel marketing? Successful businesses don’t idle about and wait for customers. They reach out to them via multiple marketing channels. To take a step further, consider omnichannel marketing — a cross-channel content strategy to optimize user experience, enabling a seamless switch from one channel to another. Gathering a team of UX design and …

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Ride The Voice Technology Wave Via Podcasting

Facebook recently launched their podcast series 3.5 Degrees. Another big player moving into the voice space through podcasting. There are countless opportunities in this area and voice technology is just at its infancy. Convenience plays a great role. Different from video, it does not require people’s full attention. It allows listeners to multitask while they …

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Micro-Moment: The Golden Window With Your Target Audience

Gone are the moments when we would find ourselves staring blankly into space while waiting for takeout or riding a bus. With a smartphone in hand, people often use these brief moments to compare prices, read product reviews, or simply search for answers to random questions that pop into their heads. These micro-moments, as defined …

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Trivia Game, The Real Future of Television

Have your colleagues been disappearing en masse a couple of times a day for 15 minutes each time? Don’t worry, they’re probably just playing trivia game — the online game app of the moment. The Rise of Trivia Game Trivia game is a live Q&A style game show app where you can win real cash …

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Acquire The Audience You Want With Geo-targeting

When working on target marketing, online marketers often go all out to solve a key puzzle in mind: How to maximise efforts while minimising errors? With a simple digital tool, we’ve found a solution for one of our clients. We worked with fast food franchise Subway on the promotion of Everyday Value, a combo launched earlier …

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Ticket to Powerful Travel Marketing

Travel marketing is about providing an outlook for escape and adventure. Taking to social media, marketers make sure to achieve the following in one single entry — it should entertain potential travellers, inform them about something new and most of all, incite anticipation. From our collaboration with Tourism Australia, we’ve garnered some tips on prompting …

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