What is geo-targeting Location-based technology – namely location data, geo-targeting and geofilters – is opening up a world of possibilities for marketers. Yet it is also complicated as new capabilities and use cases seem to emerge every day. With the goal of breaking down some of the most important “geo” concepts to provide a better understanding …
Digital transformation is forcing enterprises to change their business strategies and adapt to the new market models. Digital technology has transformed customers’ habits. Mobile devices, chatbot, apps, machine learning, automation allow customers to get what they want almost exactly at the moment they need it. Customers expect relevant content in relation to what they’re doing …
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Digital transformation is the integration of digital technology into all areas of a business, changing how you operate and deliver value to customers. It is the process of using digital technologies to create new business processes, models, culture, and customer experiences to meet ever-changing market demands. Digital transformation is imperative for all businesses, from the …
For over a year, NDN Group Shanghai has worked tirelessly with AJ Hackett Macau, home to the world’s highest commercial bungy jump, and successfully established a strong presence on TikTok for the bungy operator, receiving up to 1.9 million exposures for one single campaign. AJ Hackett Macau’s target audience is young people primarily from first- …
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Is mobile video marketing a force to be reckoned with? You bet! Back in 2015, UK adults on average spent 15 minutes on mobile video daily. The figure is predicted to surge to 58 minutes by 2021, according to eMarketer. A recent study commissioned by Facebook Marketing Science found that mobile video ads drew attention …
Retail businesses around the world love Christmas. Many brands choose to pull off an online campaign dedicated to the festive season, seeing this as a huge marketing opportunity to make noise and drive sales. This article will explore how an all-round professional production can help your business take advantage of seasonality. This Christmas, New Digital …
There is way more behind a digital campaign than creating a Facebook page and boosting posts, especially one that starts from nothing. It requires a focus on brand-building strategies across platforms implemented with significant technical expertise. From September onwards, we have been assisting Blue, Hong Kong’s first digital life insurer, in unfolding its first-ever digital …
The directorial debut of screenwriter Sunny Chan Wing-sun, Men On The Dragon won over hearts at the theatre this summer with a life-affirming Hong Kong tale. The film follows four telecommunications employees as they embrace challenges at work and in life, and move forward as their better selves. The movie’s portrayal of spirited members of …
IG Stories has just turned two in August 2018. Attracting 400 million users daily, it is now a great way for businesses to make noise while having fun with its array of built-in functions — learn to make full use of them and make your followers stay! The basics: create texts and draw on photos. …
According to Instagram statistics, one-third of the most viewed Instagram Stories are generated by businesses. Also, one in five Stories receives a direct message from its viewers. This is how promising it is to place Ads on this popular feature that rolled out in 2017. Steadily maturing into a channel of its own, Instagram Stories …
