How To Do Keyword Research For SEO In 2022

October 13, 2022

Written by ndngroup

Learn How To Do Keyword Research For SEO In 2022. Build Your Brand, Earn Online and Get Global Exposure. SEO service in Hong Kong. SEO Service, Digital Marketing Agency Hong Kong.

How To Do Keyword Research For SEO In 2022

Have you ever wondered how many types of SEO keywords are there? What is the best way to rank for different keywords? Are there any ways to research keywords that you haven’t thought of? To answer these and other questions all at once, follow this guide on the different types of keyword phrases.

Why the right SEO keywords?

When you rank for the right keywords, not only do you open up your business to a whole new range of customers, but to the right kind of customers. By conducting effective keyword research you can predict changes in the market and in turn, learn more about your customer’s search habits. It is one of the most accessible and effective ways to gather insights into the motivations of customers in any marketplace.

The effectiveness of any SEO keyword comes down to its value to your website. The more likely a customer is to convert after typing in a specific keyword determines the value of that word. Luckily, there are many tools available to see how a customer arrives at your site and what they do once they get there.

Having a bank of words and phrases relevant to your website and the goods or services you offer is vital to creating relevant content, on all platforms. Creating your keyword bank and finding those high-value keywords may seem daunting, but it needn’t be.

As always, the process follows the usual steps of trial, evaluation, adjustment, and repeat.

What are the types of SEO keywords?

Keywords are the words or phrases that searchers type into search engines to find information. Not all keywords are created equal, though. Certain keywords are more likely to lead to conversion than others, and different types of searches have different intents. The following is an overview of the four main types of keywords:

Commercial keywords

also known as a brand or informational keywords, are the broadest type of keywords. They are often used to find information about a product or service.

Transactional keywords

also known as navigational keywords, are used by potential customers looking for specific information about how to complete a purchase or transaction.

Informational keywords

are used by people who want to learn more about a topic or subject before making a buying decision.

Navigational keywords

are used when people want to go somewhere online — they may be searching for driving directions or want to find out where they can get more information about something they just read about (like a news article).

How to do keyword research for SEO and content marketing?

SEO Keyword Research Step #1 Build your personas

The first step in any keyword research project is to build personas for your target audiences. These fictional characters represent real people who might be interested in your content and products. They should have names, ages, occupations, and other demographic information to help you understand them better.

You can also create multiple personas for different types of customers if you want more granular results from your keyword research efforts. For example, if you’re selling pet supplies online, you may want separate personas for owners versus potential owners (people who might buy pets someday).

This way, you’ll think about how and what keywords they search for information online and what kind of questions they would ask if they were looking for something specific or needed help with something that was bothering them (i.e., what can be improved).

SEO Keyword Research Step #2 Identify your content topics

Start with yourself. Think of a few keywords or phrases core to your brand and services. Then you can think about what your customers would search for. If you’re an online electronics store, you might consider keywords such as “electronics store” or “gadgets.” If you’re offering goods, think of product-specific terms, “flatscreen TVs” or “mp3 players,” perhaps.

SEO Keyword Research Step #3 Break your umbrella keywords down into variations

After you’ve identified them, it’s time to break them down into their component parts. You can do this manually or with the help of a tool like SEMRush or Ahrefs.

If you have a lot of similar keywords, you can simply expand them with synonyms or related terms to get a better picture of the potential search volume for each one. For example, if “keyword research” is one of your main keywords, you could also include “content optimization” and “keyword optimization” in your analysis.

SEO Keyword Research Step #4 Find the right keywords by metrics

We will explain how to choose the best SEO keywords for your website.

Keyword difficulty

is a metric that helps you identify how difficult it will be to rank for a specific keyword and how much time it will take to achieve top 3 rankings. The higher the score, the more difficult it is to rank for this keyword.

Search volume for your targeting market

is an indicator that shows how many people are searching for a specific keyword in different locations across the globe. It helps you determine whether or not you should target this keyword or drop it from your list entirely. You need to ensure that your website targets high search volume keywords.  This will help you get more traffic from Google and other search engines like Bing and Yahoo!

Keyword search intent

is another metric that tells us what type of search phrases people use when they search on Google. This information can help us identify whether or not our content matches what our target audience wants to see from us. If you are looking for nurturing leads with useful knowledge and free information, use “informational” or “navigational” keywords. If you aim for conversion or actions on the audience’s side, choose “transactional” or “commercial keywords.”

Now consider if your website offers the goods and information for browsing or shopping, customers may want to see if that keyword search brings them to your page. If it does, type the keyword into the popular search engines and see what results are returned. This will give you some insight into the competition you’re up against for that particular keyword. Also, take a look at the surrounding adverts. Paid advertising is becoming more and more popular, and keyword research can offer insight into what are the most valuable keywords. A lot of adverts equals a high-value keyword.

Repeat the process with varying terms, long and short, until you feel you have a good list of potential keywords. By following these simple steps, you’ll be on your way to developing a keyword strategy that works. You’ll also have a guide for your content, and you’ll be creating engaging content in no time, boosting your website’s performance and improving your online presence.

Contact us for Google-friendly, SEO content

Keyword marketing has many layers, and we’re experts in the field. As an SEO company in Hong Kong, the versatile team of SEO experts, UX designers, and SEO-friendly content writers at New Digital Noise is waiting to take on this challenge with you and provide you with strong SEO services in Hong Kong. To learn more about our SEO services in Hong Kong, reach out to us today!


Q1.  How to do keyword research for free?

To choose the right keyword for your content, you should identify your personas, build a list of topics you want to cover, and then break down your keywords into variations by grouping them into the most relevant categories. It is also useful to find the right keywords with certain metrics, e.g., keyword difficulty, search volume for your targeting market, and the intent of users searching for those keywords.

Q2. How many types of keywords are in SEO are there?

The four main types of keywords include: commercial, transactional, informational, and navigational. Certain keywords are more likely to lead to conversion than others, and searches are different types of intents.

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