How Virtual Reality is Transforming Marketing and Consumer Engagement
Written by Jhasmin Vidal
There’s only one thing certain about advertising, and that’s the fact that it keeps changing. Advertising has come a long way, and it won’t stop anytime soon.
And as our technology grew, so did the expectations of consumers for brands. That’s why savvy companies are now racing to leverage new platforms like Virtual Reality (VR) to engage with their customers and stand out over their competitors.
For decades, New Digital Noise has helped multiple businesses worldwide thrive in the digital space. So, if you’re interested in diving deeper into virtual waters, here’s the perfect guide for you.
What is Virtual Reality?
Virtual reality (VR) is a computer-generated environment that makes a user feel like they are physically present in a three-dimensional space. This lets the user interact with objects and feel sensory stimuli in a simulated environment. VR often requires a headset or other specialized equipment that immerses the user in the virtual world.
How Do Brands Leverage Virtual Reality for Their Marketing?
One of the most notable examples is from IKEA. A home furnishings company known for its wide range of affordable, well-designed products.
They launched a VR/AR experience called “IKEA Place”. The app allows users to place virtual furniture in their real-world surroundings, giving them a sense of what the furniture would look like in their homes. This innovative approach to product visualization has the potential to revolutionize the way that consumers shop for furniture.
Moreover, another major brand that has embraced VR is Audi, which recently unveiled a new VR experience called “The Audi VR experience.” This will allow the passengers of the car to immerse themselves in a virtual adventure that is synchronized with the car’s movements.
Audi said that while the driver enjoys the driving experience, everyone else sees it as a waste of time, especially children. Therefore, they are bringing VR into their car solve that. This type of immersive product experience is becoming increasingly popular among consumers, who are looking for more engaging ways to interact with brands.
While VR marketing is still in its early stages, it’s clear that this technology has the potential to transform the way that brands engage with consumers.
How Can You Leverage VR Technology For Your Business?
To get the most out of VR technology, you can explore a range of options based on your specific needs. VR can be used to make immersive product demos or virtual tours of physical spaces. This lets potential customers experience a product or location in a more engaging and interactive way.
Depending on the nature of your business, there are multiple ways for you to leverage VR technology. However, adapting to new technology like this can be overwhelming and expensive, but it shouldn’t be.
New Digital Noise has been serving over 2,000 brands across the world for more than two decades. Just last year, we successfully launched two metaverses, a more complex form of VR technology, for our clients.
We have in-house talents and a 20-year track record of success in this field. If you’re interested in trying these things, we are just one contact form away.
