Instagram Reels—Your Secret Weapon For Growing Your Instagram Following

September 29, 2022

Written by Jhasmin Vidal

Instagram launched Instagram Reels, its own short-form video platform, in response to the popularity of TikTok and the rise of short-form videos.

It is similar to Instagram stories, but it includes additional features such as video editing, speed control, combining multiple videos, and so on. However, it is limited to 30 seconds.

Reels are an excellent way to share your thoughts and talents, or even to promote your business. It is appropriate because it has a large audience. In this article, we’ll give you reasons and tips on why you should start making Instagram Reels for your business today.

Why Instagram Reels?

1. People are getting bored with static images and traditional video content.

With the rise of YouTube, Twitch, and other video streaming platforms in recent years, the demand for video content has skyrocketed. TikTok, on the other hand, changed the game for all video platforms by introducing a new and more exciting way to enjoy video content—short-form videos.

Short-form videos like Instagram reels provide bite-size, straight-to-the-point, and entertaining content compared to other social media platforms. That’s why most people, especially the younger generation, prefer scrolling through Instagram reels.

2. Scrolling through Instagram Reels is addicting.

The Instagram Reels algorithm is much better than other social media algorithms in terms of user experience. The algorithm keeps feeding you the content you might love and makes you unstoppable by scrolling in the “reels” section, making it addicting.

3. Your Instagram Reels can be featured on the Explore page of the app.

Instagram is heavily favoring Reels at this point in time, which has made it easier than ever to make it onto the Explore page.

In this case, the algorithm is more likely to recommend your Reels to other people who don’t follow you than feed posts, increasing your reach massively.

5. Making your own Instagram Reel is easy and simple.

With the app’s template function, you can easily create your own quality real within seconds. No special equipment, just you, your phone, and some creativity to make your content viral.

Instagram Reels vs. Instagram Stories

Instagram stories are fun and a great way to engage with your followers every day, but there are a lot of other opportunities you could be missing out on by sticking to them.

A little switch from posting Instagram Stories to posting Instagram reels every day could change your whole Instagram presence massively. 

Here is a side-by-side comparison of Instagram Stories and Instagram Reels for your reference.

Instagram Reels Vs Instagram Stories

Tips for Creating Instagram Reels to Increase Your Following

1. Add trending sounds to your reels

If reel sounds gain popularity, they can help you get more views if you add them to your reels. This is because users often search by sounds, and the algorithm seems to like them.

2. Add the right hashtags to your captions

Hashtags can be a great way to increase the viewers of your Reels because people frequently search for keywords, such as #Dogs. If you included the hashtag in your reel, it will appear in the reels section, making it simple to gain more Instagram followers. 

However, be cautious when adding hashtags because they must be relevant to the reels. For example, if your reels are about fashion, avoid using hashtags like #cats. This way, your post will not disappoint the viewer.

3. Create original and catchy content

People are always looking for new and exciting content that is both fascinating and visually appealing. Captivating content can easily imply that they will be willing to follow you in order to avoid missing your reels in the future. 

People rarely forget what they see. That is why making interesting videos is critical in order to gain more Instagram followers.

Keep your videos entertaining and informative at the same time. Be updated with the trends on the platform and hop on them accordingly.

4. Post reels regularly

Consistent posting is essential for the growth of your Instagram feed. Posting more than four reels per week will increase your audience base and encourage more people to follow you.

I know what you’re thinking: four reels a week? Isn’t that insane? But don’t worry, creating content for Reels that will be interesting to Instagram users can be difficult, but it can be done if you try.

Here are some Instagram content ideas that you can give a shot:

  • Taking on the most recent challenges that are popular on Instagram, TikTok, or elsewhere.
  • Re-doing popular challenges or experiences that will ring a bell in the viewer’s mind. People enjoy revisiting the past from time to time, but not all of the time.
  • Posting behind-the-scenes footage from your popular videos in the past.
  • Posting how-to videos about topics around your business that people might find interesting, like tips and hacks about traveling and dealing with airport fees and refunds if you’re running a travel agency business.

5. Getting help from experts

Making Instagram Reels is a simple and straightforward process. However, it takes a lot of creativity, trend research, consistency, and humor to make your reel go viral or even reach your target audience.

This would not be a problem in an ideal world, but in reality, most businesses and employees are already preoccupied with running their businesses and performing other duties. This is why it’s important to ask for the help of experts.

New Digital Noise is made up of various experts in all digital solutions, including social media marketing. Allow us to manage your social media presence while you focus on your customers and other business-related tasks. Feel free to contact us anytime and we’ll be more than happy to help!

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