IG Stories has just turned two in August 2018. Attracting 400 million users daily, it is now a great way for businesses to make noise while having fun with its array of built-in functions — learn to make full use of them and make your followers stay!

The basics: create texts and draw on photos. Add a location sticker or tag one of the most-followed celebrities you are collaborating with. Static photos too boring? Use Boomerang to film a dynamic GIF of models showcasing your products or Superzoom onto them with a dramatic sound effect. Use Music Stickers to add a soundtrack to your Stories. Do an Instagram Live, where followers can comment and react real-time so they feel much involved with your brand.

To make you IG Stories exceptional, use cool and creative stickers that generate traffic and boost engagement! Make your hashtag appear in searches by using new Hashtag Stickers. Add a Two-Option Poll Sticker or an Emoji Slider to let your followers cast a vote. Intrigue followers with fun questions using the newly-launched Question Sticker. They can reply as many times as they want.

Repost business partners’ or KOLs’ Stories to your own by trying out the new Stories Sharing feature. Shoppable Stickers will also be available in Hong Kong soon. Create your own visual storefront by placing the stickers on product images and videos!

If you use IG Stories effectively, it may turn out to be a more effective medium for brand building and sales. Celebrate IG Stories’ second birthday by utilising these new features and keep your Stories in style!

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