Marketing

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Xiaohongshu Marketing: Winning Chinese Tourists and Engaging Gangpiao with Content Seeding and KOL Partnerships
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Mainland Chinese travelers and the growing population of “Gangpiao (港漂)”, i.e. mainland 'drifters' who come to Hong Kong to work or study, present a major opportunity for Hong Kong businesses to tap into and capture sales. However, with competition fierce...
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Cookieless Advertising in 2024: A Strategic Guide to Cookieless Marketing
Cookieless Advertising in 2024: A Strategic Guide to Cookieless Marketing
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In the fast-changing world of online ads, things are about to shift for Hong Kong brands as we say goodbye to something called third-party cookies. Let's break down what this means for local brands, how it will affect them, and...
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How award winning AI chatbots transform customer experience in digital marketing.
How AI Chatbots Transform Customer Experience
Artificial Intelligence is one of the most popular emerging technologies. AI chatbots are transforming the customer experience in unexpected ways. In this article, you will learn how chatbots enhance customer experience and key benefits of using chatbots for your business....
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Explore award-winning mobile video marketing.
Boundless Potential: Mobile Video Marketing
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Is mobile video marketing a force to be reckoned with? You bet! Back in 2015, UK adults on average spent 15 minutes on mobile video daily.  The figure is predicted to surge to 58 minutes by 2021, according to eMarketer. A...
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An award-winning campaign management platform providing a better user experience.
Facebook Streamlines Campaign Creation And Management
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Earlier this year, Facebook announced changes to its Ads Manager and Business Manager to improve user experience. These changes include: Simpler design A more streamlined and cleaner Ads Manager interface has been introduced. Its simplified navigation features allow more space...
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Digital marketing strategies incorporating SEO to capture the health conscious consumer in Hong Kong.
Customized Campaign to Promote Healthy Eating Cultures
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In June 2019, Facebook IQ released a study about consumers’ engagement with food-related social media posts across 9 countries. The results reveal the tendency of turning to mobile devices and social platforms for exploring eating options. In July, we pulled...
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Integrating WeChat mini programs for digital marketing in Hong Kong.
Power Up E-commerce with WeChat Mini Programs
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Moving beyond social networking, WeChat has transformed itself into an enclosed, all-in-one platform with the new function ⁠— WeChat Mini Program. It takes pride in enhanced features ranging from e-commerce, games and news within the social networking app. In July 2019, we’ve...
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A hand holding a cell phone with misleading health claims in digital marketing.
Facebook Curbing Sensational Health Claims
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Facebook announced on 02 July 2019 that it has changed its ranking algorithm in an attempt to curb “sensational health claims.” “In our ongoing efforts to improve the quality of information in News Feed, we consider ranking changes based on...
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Latest award-winning digital marketing tools.
The Latest Social Media Creative Ad Tools
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If you advertise on Facebook and Instagram, it’s time to update yourself with some of the latest creative tools. Video creation In Facebook’s Video Creation Kit, you will now have even more visually-engaging templates to choose from. What’s more, seasonal...
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Award-winning digital marketing targeting overseas property buyers in Hong Kong.
Achieve Exponential Growth in Your Overseas Property Business 
The overseas property market used to be dominant by parents who have sent or are planning to send their children to study abroad and those who plan to retire overseas. Not anymore. Hong Kong property investors recognize the stable growth...
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