Maximizing ROI with NFTs In Bear Market: Case Studies and Best Practices

February 23, 2023

Written by Jhasmin Vidal

Non-fungible tokens (NFTs) have taken the world by storm, offering unique ownership of digital assets. With the growing popularity of NFTs and the metaverse, companies are looking for ways to participate in this new market.

However, with the volatility of the market, it can be difficult for companies to navigate and maximize ROI. In this blog, we will explore case studies of companies that have succeeded in bear markets by leveraging NFTs and metaverse, and provide some best practices for companies looking to join the trend.

NFTs for business

Case Study 1: Adidas and NFTs

Adidas, the global sportswear giant, has entered the NFT market by partnering with the Bored Ape Yacht Club (BAYC). Therefore, the collaboration resulted in the creation of 30,000 unique NFTs that featured Adidas-inspired apes.

The project was launched during a bear market, and despite the downturn in the NFT market, it managed to sell out within a few hours. They earned more than $22 million from the sales in just a day. (The ETH price has been falling while this news is written, making an exact number difficult to pinpoint.)

This success can be attributed to the unique concept of the project, as well as the strong community that BAYC has built.

Case Study 2: Gucci and the Metaverse

Gucci, the Italian luxury fashion brand, has embraced the metaverse by launching its virtual sneakers on the Roblox platform. The virtual sneakers were sold as NFTs and were available for purchase using the platform’s cryptocurrency.

The project was launched during a bear market, but the demand for the virtual sneakers was high, resulting in the virtual sneakers being sold out within a day. This success can be attributed to the brand’s recognition and the unique concept of virtual sneakers.

Case Study 3: Nike and Cryptovoxels

Nike partnered with RTFKT, a digital fashion house, to create their first Ethereum NFT Metaverse Sneakers. The project, named “CryptoKicks,” was unveiled in September 2021 and featured three different NFT sneaker designs.

The CryptoKicks project generated a lot of buzz, with Nike and RTFKT tapping into the growing popularity of the metaverse and NFTs. The project also demonstrated the potential for NFTs to be used as a new revenue stream for brands in the future.

Best Practices for Maximizing ROI with NFTs and the Metaverse:

  1. Understand your brand and your target audience before participating in NFT and metaverse projects.
  2. Partner with established NFT and metaverse platforms with a strong community.
  3. Create unique concepts and designs that align with your brand and resonate with your audience.
  4. Leverage social media and influencers to promote your NFT and metaverse projects.
  5. Monitor the market closely and adjust your strategy as needed.


Companies that are looking to participate in the NFT and metaverse market can maximize their ROI by following best practices and studying successful case studies like Adidas, Gucci, and Nike.

By partnering with established NFT and metaverse platforms, creating unique concepts and designs, and leveraging social media and influencers, companies can navigate the volatile market with confidence and reap the benefits of this new and exciting market.

Not sure how to do that?

Fill out our contact form, and our experts will be more than happy to help you through all the steps.

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