FedEx - Branding Design and Solution
Achieving Logistics Visibility in Hong Kong with Localized Visual Branding Solutions
FedEx - Enhancing Brand Presence in HK
FedEx, a renowned global logistics company, aimed to establish a strong presence in Hong Kong’s competitive market. Seeking localization while aligning with its global image, FedEx engaged New Digital Noise, a creative branding agency to enhance its brand presence on social media platforms.
As a creative branding agency in Hong Kong, we harnessed the power of innovative visual branding solutions with branding design strategies to elevate FedEx’s brand presence and captivate their target audience.
Success by the Numbers
30%⬆ Social Media Engangement
20%⬆ Website Traffic
15%⬆ Lead Generation
Objectives:
Localized Presence
Infuse FedEx’s brand with Hong Kong’s vibrant spirit, resonating deeply with local culture and preferences.
Alignment with Global Branding Guidelines
Ensure FedEx’s branding design adheres to global branding standards while incorporating localized elements.
Illuminate FedEx’s intricate logistics journey through captivating visual branding design, simplifying complexity for local customer.
Solutions
Inspiring Visual Narratives
Curate dynamic and motivational imagery that resonates with the Asian market, evoking energy and enthusiasm.
Simplify messaging with clear imagery that swiftly communicates FedEx’s essence, ensuring seamless understanding.
Create a cohesive visual style that aligns with FedEx’s global branding guidelines, maintaining consistency and coherence across all branding materials.
