Reiterate Ultra-Femininity and French Beauty for International Women Day
from idea creation to launch
created on Facebook
NEW DIGITAL NOISE
Deliver the required services in a timely manner
In only 2 weeks time, Lancôme is launching a branding campaign to celebrate International Women Day. Our challenge is to roll out a localised campaign for a global campaign in 2 weeks’ time.
We created a mobile responsive Facebook campaign site to generate a Lancôme rose-themed image with customised life motto. We encouraged women to share their own on Facebook, creating viral effect on social media. We used the signature Lancôme rose as visual design direction to reiterate the brand attributes.
Example of Work
Our team has proved the ability to understand brand history and attribute of Lancôme and to deliver the required services in a timely manner, given that we have only a few weeks to build from idea creation to production and launch. Producing quality works even within a short time frame has impressed our clients a lot.
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